By TomasRa, Submitted on: Nov 17, 2013 @ 21:06
Sad truth about Google Adwords
I started with Google Adwords in June of 2013 year with lot of (thousands) views, lot of (hundreds) clicks but only 3 conversions. These 3 conversions were fraudulent.
I tried to investigate why I have only fraudulent conversions and lot of (hundreds) paid clicks for nothing.
I had started detail monitoring of my web with focusing to access and activities from Google Adwords.
After 5 day's of monitoring I found that more than 70% paid clicks were making from fraudulent IP addresses.
To fraudulent IP addresses is not possible to find reverse record, they does not answered to ping and does not possible to trace them back to initial target. A few paid clicks from Google Adwords were recorded with internal (reserved for local networks) IP addresses 192.168.1.xxx or 10.12.39.xxx. Sometimes were clicked from one fraudulent IP address 2 or 3 times during a few minutes. When I sorted these fraudulent IP addresses I see that they were generated from the same or from follow-up numbers in second octet.
I send to Google all this information’s and asked them for to get back 50% of my invested amount, which I paid to Google Adwords due to Google Adwords is not protected from fraudulent clicks and clicks from reserved internal IP addresses.
There are sent examples of fraudulent IP addresses:
order IP end point of back trace
78 89.176.220.17 ip-78-102-102-202.net.upcbroadband.cz
79 185.15.252.70 84-116-131-154.aorta.net clicked 2times
80 94.113.22.90 ip-81-27-204-85.net.upcbroadband.cz
81 78.45.228.226 ip-89-176-100-228.net.upcbroadband.cz
82 88.101.29.154 nix-pv.pater.iol.cz
85 109.80.76.67 nix-ol.pater.iol.cz
86 90.177.168.73 nix-pv.pater.iol.cz
87 88.103.165.146 nix-pv.pater.iol.cz 2x
88 88.102.207.104 nix-pv.pater.iol.cz
109 194.228.32.39 nix-pv.pater.iol.cz [91.210.16.160] clicked 2times (+fraudulent conversion)
110 90.180.239.246 nix-ol.pater.iol.cz [91.210.16.161]
111 109.80.211.49 nix-ol.pater.iol.cz [91.210.16.161]
115 164.215.126.170 skolni2-00.bb.poda.cz [85.135.32.87] clicked 2times
116 90.180.54.220 nix-ol.pater.iol.cz [91.210.16.161]
117 46.135.3.5 914.10-1-1.rcnpe00.vodafone.cz
124 88.100.198.158 4.196.broadband14.iol.cz [90.181.196.4]
125 78.45.93.66 ip-81-27-203-69.net.upcbroadband.cz
126 82.202.109.59 10ge-1-1-0.phau2-asr1.cd-t.cz [81.19.33.69]
127 88.100.164.160 nix-pv.pater.iol.cz [91.210.16.160]
128 88.101.84.92 nix-pv.pater.iol.cz [91.210.16.160]
145 92.243.198.30 134.242.broadband18.iol.cz [109.81.242.134]
146 83.240.45.86 mpop-lisen-r1-e1.mng.netbox.cz [83.240.3.94]
147 85.71.223.157 nix-pv.pater.iol.cz [91.210.16.160]
148 62.77.75.75 ph700-ea11-ge0-0-0.cz.net [213.29.169.226]
149 85.70.106.45 nix-pv.pater.iol.cz [91.210.16.160]
150 188.116.84.199 spk-rad-rtr.spk.cz [188.116.64.163]
156 192.168.1.125 ip-78-102-103-33.net.upcbroadband.cz [78.102.103.33] clicked 3times
Sort regarding IP address number:
order IP
111 109.80.211.49
85 109.80.76.67
115 164.215.126.170
79 185.15.252.70
150 188.116.84.199
156 192.168.1.125
109 194.228.32.39
117 46.135.3.5
148 62.77.75.75
81 78.45.228.226
125 78.45.93.66
126 82.202.109.59
146 83.240.45.86
149 85.70.106.45
147 85.71.223.157
127 88.100.164.160
124 88.100.198.158
82 88.101.29.154
128 88.101.84.92
88 88.102.207.104
87 88.103.165.146
78 89.176.220.17
86 90.177.168.73
110 90.180.239.246
116 90.180.54.220
145 92.243.198.30
80 94.113.22.90
From sort of IP addresses is clear that fraudulent IP addresses have the same or followed-up numbers in second octet, eg:
109.80.*
78.45.*
88.100.*
88.101.*
88.102.*
88.103.*
90.180.*
etc.
There is answer from Google Adwors customer service:
"Po dôkladnej kontrole Vášho účtu sme nenašli žiadny dôkaz, ktorý by naznačoval, že na Váš účet boli naúčtované neplatné kliknutia. Zdá sa, že kliknutia, ktoré Vaše reklamy získali, sú v súlade s modelom bežného správania používateľa."
Translate:
After depth check of your account we had not found any argument, which could be suggest that there were not charged any fraudulent clicks. It seems that cliks, which your advertisements take, they are consistent with model of normal activities of consumers.
It is stupid and only universal answer, which doing nothing and proved nothing concrete.
Based of this stupid answer I can have in my mind:
1. My question were analyzed by some stupid people, which are not able to understand of so easy and clear question.
OR
2. Google Adwords agree with their unprotected system, which is allowed to click from fraudulent IP addresses and from reserved private addresses (which cannot exist on internet - this is totally clear also for simple minds). They agree with their unprotected system because they profited from these fraudulent paid clicks.
(but they must calculate that lot of people when they find that they have in Google Adwords lot of paid clicks without conversions, those people will finished with this unprofitable advertisement system soon)
It is clear that Google Adwords is not able to protect paying clients against fraudulent clicks’.
Due to it cannot be true when Google Adwords customer service writed me that "security of paying clients is their extreme priority".
I have last answer from customer service that this problem is closed and it cannot be more investigated.
It is big damage for Google Adwords. Their decision is beginning of end of Google Adwords, end of lot of perfect work, which was making by Google Adwords developers.