By TomasRa, Submitted on: Nov 17, 2013 @ 21:06


Sad truth about Google Adwords


I started with Google Adwords in June of 2013 year with lot of (thousands) views, lot of (hundreds) clicks but only 3 conversions. These 3 conversions were fraudulent.


I tried to investigate why I have only fraudulent conversions and lot of (hundreds) paid clicks for nothing.


I had started detail monitoring of my web with focusing to access and activities from Google Adwords.


After 5 day's of monitoring I found that more than 70% paid clicks were making from fraudulent IP addresses.


To fraudulent IP addresses is not possible to find reverse record, they does not answered to ping and does not possible to trace them back to initial target. A few paid clicks from Google Adwords were recorded with internal (reserved for local networks) IP addresses 192.168.1.xxx or 10.12.39.xxx. Sometimes were clicked from one fraudulent IP address 2 or 3 times during a few minutes. When I sorted these fraudulent IP addresses I see that they were generated from the same or from follow-up numbers in second octet.


I send to Google all this information’s and asked them for to get back 50% of my invested amount, which I paid to Google Adwords due to Google Adwords is not protected from fraudulent clicks and clicks from reserved internal IP addresses.


There are sent examples of fraudulent IP addresses:


order   IP                        end point of back trace

78     89.176.220.17    ip-78-102-102-202.net.upcbroadband.cz

79    185.15.252.70      84-116-131-154.aorta.net                         clicked  2times

80     94.113.22.90       ip-81-27-204-85.net.upcbroadband.cz

81     78.45.228.226    ip-89-176-100-228.net.upcbroadband.cz

82     88.101.29.154    nix-pv.pater.iol.cz

85     109.80.76.67       nix-ol.pater.iol.cz

86     90.177.168.73     nix-pv.pater.iol.cz

87     88.103.165.146   nix-pv.pater.iol.cz 2x

88     88.102.207.104   nix-pv.pater.iol.cz

109  194.228.32.39     nix-pv.pater.iol.cz [91.210.16.160]   clicked  2times (+fraudulent conversion)

110   90.180.239.246   nix-ol.pater.iol.cz [91.210.16.161]

111  109.80.211.49       nix-ol.pater.iol.cz [91.210.16.161]

115   164.215.126.170 skolni2-00.bb.poda.cz [85.135.32.87]  clicked  2times

116   90.180.54.220     nix-ol.pater.iol.cz [91.210.16.161]

117   46.135.3.5            914.10-1-1.rcnpe00.vodafone.cz

124   88.100.198.158   4.196.broadband14.iol.cz [90.181.196.4]

125   78.45.93.66          ip-81-27-203-69.net.upcbroadband.cz

126   82.202.109.59     10ge-1-1-0.phau2-asr1.cd-t.cz [81.19.33.69]

127   88.100.164.160   nix-pv.pater.iol.cz [91.210.16.160]

128   88.101.84.92       nix-pv.pater.iol.cz [91.210.16.160]

145   92.243.198.30    134.242.broadband18.iol.cz [109.81.242.134]

146   83.240.45.86       mpop-lisen-r1-e1.mng.netbox.cz [83.240.3.94]

147   85.71.223.157    nix-pv.pater.iol.cz [91.210.16.160]

148   62.77.75.75         ph700-ea11-ge0-0-0.cz.net [213.29.169.226]

149   85.70.106.45         nix-pv.pater.iol.cz [91.210.16.160]

150  188.116.84.199     spk-rad-rtr.spk.cz [188.116.64.163]

156  192.168.1.125       ip-78-102-103-33.net.upcbroadband.cz [78.102.103.33]   clicked  3times


Sort regarding IP address number:

order     IP

111     109.80.211.49

85       109.80.76.67

115     164.215.126.170

79       185.15.252.70

150    188.116.84.199

156    192.168.1.125

109    194.228.32.39

117    46.135.3.5

148    62.77.75.75

81      78.45.228.226

125    78.45.93.66

126    82.202.109.59

146    83.240.45.86

149    85.70.106.45

147    85.71.223.157

127    88.100.164.160

124    88.100.198.158

82      88.101.29.154

128    88.101.84.92

88      88.102.207.104

87      88.103.165.146

78      89.176.220.17

86      90.177.168.73

110    90.180.239.246

116    90.180.54.220

145    92.243.198.30

80      94.113.22.90

From sort of IP addresses is clear that fraudulent IP addresses have the same or followed-up numbers in second octet, eg:

109.80.*

78.45.*

88.100.*

88.101.*

88.102.*

88.103.*

90.180.*

etc.


There is answer from Google Adwors customer service:

 "Po dôkladnej kontrole Vášho účtu sme nenašli žiadny dôkaz, ktorý by naznačoval, že na Váš účet boli naúčtované neplatné kliknutia. Zdá sa, že kliknutia, ktoré Vaše reklamy získali, sú v súlade s modelom bežného správania používateľa."

          Translate:

After depth check of your account we had not found any argument, which could be suggest that there were not charged any fraudulent clicks. It seems that cliks, which your advertisements take, they are consistent with model of normal activities of consumers.


It is stupid and only universal answer, which doing nothing and proved nothing concrete.

Based of this stupid answer I can have in my mind:


1. My question were analyzed by some stupid people, which are not able to understand of so easy and clear question.

       OR

2.  Google Adwords agree with their unprotected system, which is allowed to click from fraudulent IP addresses and from reserved private addresses (which cannot exist on internet - this is totally clear also for simple minds). They agree with their unprotected system because they profited from these fraudulent paid clicks.

(but they must calculate that lot of people when they find that they have in Google Adwords lot of paid clicks without conversions, those people will finished with this unprofitable advertisement system soon)


It is clear that Google Adwords is not able to protect paying clients against fraudulent clicks’.


Due to it cannot be true when Google Adwords customer service writed me that "security of paying clients is their extreme priority".

I have last answer from customer service that this problem is closed and it cannot be more investigated.


It is big damage for Google Adwords. Their decision is beginning of end of Google Adwords, end of lot of perfect work, which was making by Google Adwords developers.