The sales or conversion funnel is a metaphor used in marketing or business administration to refer to the phases of the sale. It is the process by which potential sales opportunities are qualified and selected to turn them into real opportunities that end up in real transactions. The concept is represented as a graphical tool that shows the business opportunities (and their amounts) at each step … [Read more...]
What is Lead Management?
Lead management describes a marketing approach to the strategic and targeted acquisition of new customers. The term encompasses all measures and processes – for example in the areas of inbound marketing, content marketing and marketing automation – that serve to turn anonymous prospects into contactable leads and develop them into customers. The decisive aspect here is the collection of personal … [Read more...]
Understanding the Quality of Generated Leads
Lead generation is the first step in lead management. Some companies specialize in lead generation and lead acquisition. In our earlier article, we have explained the basics of lead generation. Quality of Generated Leads The quality of the generated leads is determined by the following factors: correctness, timeliness, the voluntary, conscious provision of the data by the … [Read more...]
What is Lead Generation?
Lead generation is a marketing term. A lead is a qualified contact with a prospect who, on the one hand, is interested in a company or a product and, is highly likely to become a customer. Generating leads in high data quality is a fundamental task for acquiring new customers, one of the most important goals of companies. In order to build up their own prospect databases of significant size, more … [Read more...]
What Is A Digital Media Consultancy?
Digital media consultancies are the bridge between marketing and digital media strategy. They work closely with your marketing team to produce engaging content, market the content, develop campaigns on social media, and help improve SEO for your website. Here is a list of what a digital media consultancy will do to help your business succeed! What Is Digital Media … [Read more...]
How To Choose Your Niche As An Instagram Influencer
If you desire to become a famous influencer on Instagram and earn a slice of the money that merchants pay influencers to promote brands online, you need to choose a niche. For some influencers, picking a niche comes naturally due to the presence of a compelling interest that defines them. For instance, people obsessed with beauty would naturally gravitate toward picking beauty as their … [Read more...]
How to Choose a Powerful Domain Name for Your New Venture
The 2020 pandemic crisis and following lockdowns were the last confirmation that a solid domain was critical to the success of any enterprise. And indeed, only firms with a strong presence online flourished. Knowing that the internet has become the most vital source of information in today's civilization, every founder must reserve a position in its database by launching a … [Read more...]
How AI Content Writing Tools Help You Write High-Quality Articles
A recent technological evolution has been the introduction of AI-powered content writing tools that can help you to write articles on all sorts of topics. These tools can provide high-quality articles at an amazing speed, making them a great fit for blogs and companies who require a lot of content regularly with minimal input from humans. Even, the title, sub-headers and part of the body of this … [Read more...]
What is Interactive Marketing?
Interactive marketing is a type of marketing where consumers are no longer viewed as passive, but rather active partners who can interact with businesses. The ever-changing environment that surrounds us, as well as the evolution of consumer behaviour and trends, prompts companies to adopt fast strategies that improve customer satisfaction. In other words, effective interactive marketing strategy … [Read more...]
What is Internet Marketing?
Online marketing or internet marketing is the theory and practice of using the Internet to promote the sale of products and services. These digital marketing strategies and tactics are embodied within an online marketing plan that includes different techniques such as email marketing, content marketing, social media marketing, SEO, SEM, influencer marketing and programmatic advertising, among … [Read more...]
What is Content Strategy?
A content strategy regulates the professional and structured handling of digital media content. In principle, this includes any information that is available on the Internet. The focus is primarily on the content of a website – from the navigation name to the web texts to images, podcasts, videos, etc. This content is offered to the relevant target groups of the company or organization as part of … [Read more...]