10 techniques to increase the search engine crawling

We often speak of rate of crawling to explain a good ranking, we are giving some ideas for increasing the number of engines crawl on your site so that you can get the advantage of relevant content and to position your page on top of search results.

 

Create unique content

 

This is the basis of a good SEO. Search engines love sites with high volume content. They therefore give more interest to a site that creates content and regularly updates it regularly. Therefore the quality and quantity of content both are important.

Delete duplicate content

 

It is well known that duplication of content is an obstacle to a crawl within it. On sites with high volume, duplicate content can have big consequences in terms of crawl. Duplicate urls therefore dilute the crawl and give less importance to the real pages. Not that you are copy pasting your own article to create big volume. It is a problem of the platform you use (WordPress has this problem and people find out ways to solve it too.) Sometimes, the comments are selected to be nested; that confuses Google and it reports as having duplicate content. You can check from Google Web Master’s tool (HTML suggestion link) to see if you have any such problem.

Linking the internal pages

 

Strength of internal linking in SEO is undeniable. Failing to have many external links, you must work the internal linking to push the most important pages on the site. Plus you will have links to those internal undiscovered pages by crawler, the more you will offer different paths to the engines so they can discover it easily.

 

Have quality back links

 

It is very important to work on more internal linking than getting back links. The internal linking said to have capital importance because it helps attract the engines in terms of their activities on other sites on the web. It is therefore very interesting to try to get quality links from trusted sites, which already enjoy a large amount of crawl. It is clear that obtaining external links is a fairly tedious exercise but still a very important exercise. There are several techniques to get backlinks, important is to cultivate the link baiting by creating interesting content, go to a more active approach to get backlinks.

Monitor the number of 404 error pages

 

Http code 404 is returned when the server does not find a page or when trying to access a page not existing any more. The monitoring of this indicator is used to correct for possible bug with server responses. If you have recently changed the tags or categories, error might come, but will go away too. This can also be monitored from web masters tool.

 

Reduce the page loading time

 

If loading times beyond a limit, it means that your pages are too heavy to load. This is necessarily harmful to the user but also for engines for whose the time is running out. The robots do not crawl your entire site. A correlation between page loading time and the number of pages crawled is clearly established. You can follow these indicators in the daily querying the server (logs) or by going to your Webmaster Tools account, which allows monitoring of all these indicators. You will see, in webmasters tool, it points out which pages took much time to load.

 

Optimize your server’s performance

 

It joins the previous two points. In some cases, the servers are struggling to withstand the loads imparted to them which generates instant stoppages and slowdowns in response times. It is therefore very important to store some pages in the cache to avoid unnecessary queries to servers and databases.

 

Reduce levels of depth of your content

 

The notion of depth is very important to structure a website. A level of depth is calculated based on the number clicks that are between one page and home page. Generally, to be effective, content must be crawlable a maximum level 4 or 5 (depending on the volume of pages on the site). The page which is more close to home, the more it will be crawled and the better it will be noted by search engines.

Remove all obstacles to crawling

 

It is essential to have a structure crawl-able by search engines. Potential barriers for referencing are numerous and are grouped under the name of  Spiders Trap. One can cite a few: login and password to enter the site, orphan pages etc.

 

Post your content on sites with high volume

 

To force the drivers to come crawl your pages, it is necessary in some cases to relay your content from other sites that have a high volume of crawl ensuring that these sites links to yours in clear . The engines crawl these sites, and crawl through links return to yours. There are several ways to know your content especially with the advent of social media: social networks, online news releases, RSS aggregator etc.