A marketing plan is usually a written document that shows how the company assesses the current market situation and its further development, what goals it pursues, and with which strategies and marketing tools it wants to achieve the goals. In addition, there are key figures for monitoring progress and success as well as suggestions for reacting to (unavoidable) deviations of the actual from the … [Read more...]
How to Calculate the ROI of Online Advertising?
When you invest, you expect a return. The term return on investment (ROI for short) is a business indicator for measuring the return on investment of an entrepreneurial activity, measured by success about the capital employed. Due to the different calculations of successes, there are numerous variants for the calculation of the ROI. The ROI therefore also includes key return figures such as return … [Read more...]
5 Ways To Use Machine Learning In Digital Marketing
Internet-enabled devices have been a part of our lives. One can’t even leave the house without their cellphones in their bags or on their hands. As you’d expect, tech giants have found a way to take advantage of this by continuously analyzing people’s behavior and making decisions based on how they use the internet through their devices. Business owners, big and small, have benefited from machine … [Read more...]
How Companies Can Introduce ERP Software
ERP systems should largely map all business processes digitally to make resource management as efficient as possible. Continuous integration and a move away from isolated solutions lead to a holistic ERP system in which resources can be managed company-wide. ERP systems also improve the flow of communication in the company and can make cooperation in the company more efficient in the sense of … [Read more...]
What is the Added Value of a Cloud ERP for Companies?
Enterprise Resource Planning (ERP) refers to the entrepreneurial task of planning, controlling and managing personnel and resources such as capital, operating resources, materials and information and communication technology in a timely and need-based manner in the sense of the company's purpose. The aim is to ensure an efficient operational value creation process and constantly optimized control … [Read more...]
What is Business Informatics (BI)
Business informatics deals with digitization in business, administration and society. Business informatics is a science that deals with the development and application of information and communication systems in business enterprises. From the point of view of computer science, business informatics is applied computer science. Due to its interdisciplinary nature, it has its roots in economics, … [Read more...]
Why Does Website Traffic Decrease on Weekends?
Normal website traffic follows a bell curve every week. This is happening since the time internet became a public thing, that is around the last 2 decades. So, the maximum traffic is usually around Wednesday and Thursday. It is interesting fact that the whole earth got many changes in these two decades (including facing a pandemic), yet the pattern of humans remained the same. It is not … [Read more...]
What is Transaction Processing Monitor (TPM)?
A transaction processing monitor (TP monitor) is one of the oldest and best-known forms of middleware whose main task is to support and handle interactions between applications on different, even heterogeneous computer platforms. A transaction monitor provides functionality for developing, leveraging, managing, and maintaining transactional distributed information systems; its most important task … [Read more...]
Meet a Free Microsoft Game Development Kit For Everyone
Creating a game has always been seen as a technically complex form of creating media. This assumption is, of course, not true as creating a game can only be limited by the creator’s invention and their capacity to elucidate their imagination into reality using technology. Indie video games usually take less time and money. They can be produced by individuals and small developers. The indie … [Read more...]
Curb Gambling Addiction By Blocking Gambling Sites
Online gambling can be fun when done in moderation. Nowadays, you can find plenty of casinos to try out easily by using comparison platforms like Winvio. Thanks to these comparison platforms, you are guaranteed to find a casino that will satisfy your needs. If you are addicted to gambling, blocking software can be the first step towards stopping dependency. These programs help you block access … [Read more...]
How an Engine Generator Set Works
A generator set is an autonomous device capable of producing electricity. A generator set is a machine that moves an electric generator through an internal combustion engine. They are commonly used when there is a deficit in the generation of electricity from somewhere, or when power cuts are frequent. Likewise, the legislation of the different countries may require the installation of a generator … [Read more...]
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