What is bounce rate : learn to keep your visitors reading on

Increase visits to your website or blog is a good thing, but retain its visitors and grow it over time. Today we will talk about bounce rates.

Definition of bounce rate

By definition rebounds indicate the number of times the visitor leaves the site without viewing any other pages on your site. The bounce rate indicates what proportion (percentage) the visitor leaves your site without viewing any other pages.

A high bounce rate (percentage) indicates that the landing page does not encourage visitors to browse the other pages on your site. This can mean two things, either the content of your landing page does not match the expectations of visitors, or the design of your page is very poor even if the content is interesting.

The text content and optimization of HTML tags

The text content of a webpage should be rich, the development of the semantic field should be optimized and relate exactly to the main theme of the page. A car salesman thinks that operating keyphrases related with sex bring him many more visits to its site. This trick is nothing but a deception (often related to the trick of the hidden text), we dare to imagine a very high bounce rate of such site. Hence the importance of optimizing HTML tags meant to reflect the content of a site.

Retain and increase the stay of visitors

We said ago in a previous article, seasonal writings can not retain or increase visitors after a certain time. Good example as we gave ago: an online forum on Windows XP had 80,000 pageviews (with 40,000 unique visitors) per day in 2003. Today, it is less than even this website. Some websites, like website on health practically grow over time and never dies. Health problem will never go away, very unfortunately; but technology will change. So, for tech websites, it is better to plan for a broad spectrum content.

Other ways are to involve users in voting, poll etc. Keep in mind, content, as always is the King with title of article as the Queen.