You created a blog primary for writing software reviews. This was your plan in 2009. Your plan went well and at around mid 2010, your blog had an average visitors of 10,000 per day with average pageviews of 2.05 translating the daily pageviews to 20,000 (roughly). You made $ 1000 (arbitrary) per month out of it. It was quite successful in the terms of return of investments.
Suddenly, after the launch of a revolutionary product or launch of a good quality blog, your daily unique visitors begin to fall. Today, at the middle of 2011, it has been 5,000, with average pageview of 1.5 and monthly revenue $ 500. You definitely can understand it is going to sink.
Yes, this is a imaginary story. But it is happening everyday. Obviously, the percentage or absolute number of visitors we are getting is in fact was once visitor of the imaginary blog, is not it? Now think everyday how many good blogs are created. Today or tomorrow, you or us, might have to face it.
So, you do need to change the planning of your blog : content-wise and marketing strategy-wise.
There are different terms like Goal, Target, Objective, Input-Output analysis, Evaluation etc. Goal is the ultimate altitude. It either can be achieved or not. There is no Goal for blog if you think deeply. Target is the better and safe term.
So, your target was achieved, but now, the input-output analysis is showing it is not going great. So, you have to reset the target again. Here are some tips, which can definitely help you for getting back visitors from a sinking blog.
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- Is your blog’s domain name directly says about a specific niche? Is that making you thoughtful to change or add more categories? If yes, forget the domain name as keyword. It is far better to start a new category that might help you to get back than creating a new domain.
- Do you offer free things for downloads? If yes, increase the quality and frequency. If not, start immediately.
- You have to adapt with the current condition. Nothing is more valuable than the number of visitors. Try to understand what people seeking in the Internet now, compared to 2009.
- Understand what your competitors are doing and getting success.
- Open a new blog side by side.
- Evaluate the basics of SEO of your blog again. Is Google Webmaster Tools reporting too much duplicate content? You can easily manage that.
- Try to increase the number of posts per day.
- What is the condition of the your competitor’s blog which used to write the same things like you. It will be absolute: (a) Remained the same (b) Has increased (c) Has decreased. If your answer is either (a) or (b) , then the problen is with your blog, probably not with the content. If (C), obviously you have to plan as we have outline above.
Hope these points will help your blog to get back on the track.
