There are many website and blog owners who take care of their own website every day and spend a few hours of time into Search engine optimization, creation of new products, finding out thematically relevant images – measuring all cost a lot of time. In this context it is of course nothing worse than to observe how one’s own website – in case of a successful application of the various measures – the search engine rank is getting further sinking.
Why Google Penalizes a Website is never known to fullest
But what if the nightmare scenario occurs at all? Our own website is no longer in the search results of Google to find, because it was banned! Then it is in most cases too late, because usually the smallest number of pages also appear again in the search results.
Five reasons why Google Penalizes a Website which can lead to banning
Dirty Links
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Backlinks are an important criterion to rank well in Google. This applies to you as well as for all other operators. n order to obtain self-sufficient links, it is appropriate to link to other pages. Avoid so-called dirty links. Behind links with good texts, bad links leading to other pages of your site with the theme gambling, pornography and racism is a reason why Google Penalizes a Website.
Duplicate Content
While some website operators simply Copy Paste while others employ other professional copywriter to create interesting articles providing readers an added value. Google can determine exactly who stole from whom and then punish accordingly. In addition to Google, you can also get even more problems with the authors of the texts, since the mere copying is a violation of copyright law. Therefore: Steer clear of the other texts!
Keyword Density
Keywords play in terms of search engine optimization is a very important role that should be known everywhere. The following rule applies: The more you integrate a keyword or a specific combination of keywords in the text on your website, the better. You must never forget that the recommended keyword density should be between 1.5 and 3.5 percent. This value should not exceed under any circumstances, otherwise you can get serious problems with Google. In addition, visitors are not the products with safety as a readable, interesting and informative view and looking back quickly into the distance.
Link Farming
Many of you probably heard the term link farming and Content farm. This is a measure with which one could build backlinks in a very short time a lot of links to your website. People who offer you thousands of links should be avoided wherever possible as you get in this case mostly just useless spam links.
Hidden Links
Although hidden links do not appear more often similar to the link farming in this day and age, there are still a few who use them. Hidden links are – as the name suggests at once – links that are not visible to readers. Search engines like Google can find on the other hand already. Cloaked links can be set, for example, by placing a white text on a white background.
Conclusion
Those who avoid the pre-mentioned errors and followed the advices are unlikely to get any problems with Google. Either you can prove that you have not violated the guidelines of Google and you start all over again from scratch. In most cases, the second variant is even simpler. That means, buy another domain and transfer all contents to the new domain other than to find why Google Penalizes.
This article on Why Google Penalizes a Website is written by Steve Roy. You can contact him by sending a request to provide his email using our contact us form.
