Infographic is the visual representation of relationships in an overall figure. Besides the two classical disciplines of textual and pictorial journalism, it is an independent journalistic representation that information visually processed. In this article we will know about some information on Infographic and how to create them for educational and marketing projects.
Details on Infographic
Prehistoric cave paintings in Spain are nothing but Infographic. Because there might not only the different species have been mapped, but also hunting techniques, hunting seasons, locations etc. has been shown. So, Infographic has a property that makes a relatively less knowledgeable audience to understand the summary a bit in an easy way. Sitemaps of a Hospital or an Institution are Infographic too.
Infographics strive the most efficient communication of facts and places with emphasis on clarity and clarity. In humans, visual perception plays a big role in learning process. Texts must first be understood and then be classified in to content. Information graphics have the advantages on the ground that the factual information is in prepared form. Therein lies the power of infographic and its advantage over the other journalistic disciplines. A picture is worth a thousand words.
Opinions, evaluations, classifications have no place in an infographic. They belong in a text as well as the writing of the feelings. The representation of faces or persons, actions and complex situations are illustrated in this genre, landscapes or objects of art, however, can also be shown in Infographic. Previously we published an Infographic on Myths and Realities of Virtualizing Applications. You can have a look on that Infographic to get an idea.
Infographic in Education and Marketing
Infographic is used greatly in Public Health. For example, I want to make a sweepers community understand about a particular disease and how to prevent it. My 1000 words article will fail to convey the message to this less educated community. Furthermore, I might not go there to explain it, a Health Worker can do the work. Infographic has a biggest advantage – cross questions are less likely to be asked by the audience and Frequently Asked Questions completes the work along with the Infographic of my 1000 words article. Furthermore, I can think of creating another infographic on another disease using that time.
But Infographic will fail where the audience is of high intelligence level and of same discipline. If the person already knows about the topic in details, Infographic will just work as an reminder. That is why slide show or presentation is used instead of Infographic, which is a complex infographic along with more texts.
Using Infographic in marketing is in the same way more effective than a video. It is expected that I will know less about Shoe Polishing Wax. If a Shoe Polishing Wax manufacturer nicely creates an Infographic that Shoe Polish Wax can extend my shoes life to 500 times more (take that it is true), I will develop positive impression on that brand. So, to an intelligent person, Infographic can push a product quite effectively using real data.
Creating an Infographic
Some particular fields like Newspapers, Health Sectors have own Infographic artists. Freelancers are also available for creating Infogrpahic. In any case, an expert with his/her knowledge will provide the data and the artist will create it. If both person is the same, the result will be better.
As most uses Photoshop or some other softwares these days, Infographic Kits are available throughout the Internet. The basic principles of designing obviously remains the same.
You can see the Infographic of this Infographic article above. The summary form is explained in a visual way.
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