• Home
  • Archive
  • Tools
  • Contact Us

The Customize Windows

Technology Journal

  • Cloud Computing
  • Computer
  • Digital Photography
  • Windows 7
  • Archive
  • Cloud Computing
  • Virtualization
  • Computer and Internet
  • Digital Photography
  • Android
  • Sysadmin
  • Electronics
  • Big Data
  • Virtualization
  • Downloads
  • Web Development
  • Apple
  • Android
Advertisement
You are here: Home » What Do Brick-and-Mortar and eCommerce Stores Have in Common?

By Abhishek Ghosh May 3, 2018 7:16 pm Updated on May 7, 2018

What Do Brick-and-Mortar and eCommerce Stores Have in Common?

Advertisement

Brick and mortar refers to the physical presence of a business and the term is used to refer who possesses or leases retail stores. It sounds an odd article in technology website. But if you think about increasing pressure to have mobile applications, marking on Google maps to have website for tradition businesses, the matter become obvious. It is fact that many customers expect Internet presence of a Brick-and-Mortar site. Many articles discuss the difference between eCommerce and brick-and- mortar retail. Some, while well intention-ed, come across a bit on the dramatic side. For instance, one of the most popular phrases you will encounter is “retail apocalypse”, as if eCommerce was one of the four horsemen. But the truth of the matter is that the retail markets, online and physical, are evolving. Still, that does not mean the two are diametrically opposed. Below are a few attributes brick-and- mortar and eCommerce stores have in common.

Best experience for your customers — whether in the real world or online. Both Want to Keep Customers Happy.

Table of Contents

Advertisement

---

  • 1 Introduction
  • 2 Both Want to Keep Shoppers Safe
  • 3 They Both Need Brand Identity
  • 4 Streamlined Customer Experiences
  • 5 Limitations
  • 6 Conclusion

Both Brick-and-Mortar and e-Commerce Stores Want to Keep Shoppers Safe

Whether your checkout counter is physical or exists in cyberspace, it is a target for hackers. Cyber criminals live to steal your customer’s credit card numbers and personal information. This can take place at a corrupted point-of-sale terminal or by cracking online accounts. To combat this threat, you need to encrypt consumer payment data by leveraging powerful enterprise eCommerce solutions online or switching to an EMV chip reader for physical stores.

They Both Need Brand Identity

If you want to see your retail company thrive, work diligently to establish a brand identity. This helps you do two things. It creates a persona with which shoppers can identify your brand and its offerings. It also helps differentiate your store from other companies selling similar products. Here’s an example:

Let’s say you sell kitchenware, either in person or online. So, what? A lot of stores sell kitchenware. But what if your online store sells “kitchenware for the modern mom” or “handcrafted cutting boards for grill masters everywhere.” Take a moment to figure out to whom you are selling, then develop a message, logo, design, etc. to match.

Both Benefit from Good Design & Streamlined Customer Experiences

It’s also important to develop a streamlined customer experience. For eCommerce sites, that might mean an easy to use checkout page, free from distractions. Otherwise, you may see high levels of cart abandonment as shoppers get frustrated and close the page. Physical retailers, on the other hand, will need to ensure their clothes are folded neatly and hung in an organized manner. Nothing looks sloppier than a pile of unsorted clothes on the floor of your brick-and-mortar shop. Similarly, it’s important to spruce up your venue from time to time with new designs, colors and promos to keep things lively and fresh.

They Both Have Limitations

It’s vital to understand that physical and online retailers both have limitations. For instance, eCommerce sites are unable to allow customers to try on clothes before they buy them. This means e-store vendors will likely process a lot of returns, through no fault of their own. Conversely, brick-and-mortars can only handle customer orders during business hours, which means they might see less sales than an eCommerce site selling the same goods 24/7/365.

Conclusion

What Do Brick-and-Mortar and eCommerce Stores Have in Common
Retail businesses on both sides understand customer satisfaction is key to their success. That’s why physical shops employ sales clerks to help customers try on clothes or find similar items. These employees also handle complaints to provide solutions quickly and easily. Brick and mortar is not on the way out, we must remember that over 90 percent of all retail sales in any country still take place in a physical store. Face-to-face customer service can be a big factor for increasing sales.

The goal is the same in eCommerce, but the method is different. Instead of answering customer complaints face to face, vendors have to quell consumer concerns over social media. This can be tricky, since complaints and responses are often public. To remedy this situation, e-store owners should communicate quickly and courteously over direct messages, email or on-site chat boxes.

These are just a few examples of what brick-and-mortar and eCommerce stores have in common. But they demonstrate an important point. Neither player is king of the world and neither player is disappearing any time soon. So, forget the media hype and concentrate instead on delivering the best experience to the customer in either way. Mobile eCommerce gives your potential customers access to your listing anytime and anywhere.

This Article Has Been Shared 339 Times!

Facebook Twitter Pinterest

Abhishek Ghosh

About Abhishek Ghosh

Abhishek Ghosh is a Businessman, Surgeon, Author and Blogger. You can keep touch with him on Twitter - @AbhishekCTRL.

Here’s what we’ve got for you which might like :

Articles Related to What Do Brick-and-Mortar and eCommerce Stores Have in Common?

  • Long Term Evolution or LTE

    Long Term Evolution (LTE) is a wireless standard of the fourth generation (3.9 G standard), where up to 300 megabits per second download speeds can gained.

  • Installing SoundManager2 With Great 360° Player

    Installing SoundManager2 now has great looking 360° Players with Spectrum/EQ visualizations. Can be embeded in WordPress. Source Code is same of SoundCloud.

  • How to Organize Cloud Infrastructure of Your Own

    How to organize cloud infrastructure of your own so that with less money you can push your business to get the maximum ROI ? Here is the way out for you.

  • What is HTTP ETag?

    You possibly have used ETag on WordPress Cache Plugin. But What is HTTP ETag? ETag is an identifier assigned by a web server for versioning.

  • HTTP/2 Roundtrip and Preconnect

    W3C defines dns-prefetch, preconnect, prefetch & prerender. We Have Discussed Practical Scenario of HTTP/2 Roundtrip and Preconnect Usage.

Additionally, performing a search on this website can help you. Also, we have YouTube Videos.

Take The Conversation Further ...

We'd love to know your thoughts on this article.
Meet the Author over on Twitter to join the conversation right now!

If you want to Advertise on our Article or want a Sponsored Article, you are invited to Contact us.

Contact Us

Subscribe To Our Free Newsletter

Get new posts by email:

Please Confirm the Subscription When Approval Email Will Arrive in Your Email Inbox as Second Step.

Search this website…

 

Popular Articles

Our Homepage is best place to find popular articles!

Here Are Some Good to Read Articles :

  • Cloud Computing Service Models
  • What is Cloud Computing?
  • Cloud Computing and Social Networks in Mobile Space
  • ARM Processor Architecture
  • What Camera Mode to Choose
  • Indispensable MySQL queries for custom fields in WordPress
  • Windows 7 Speech Recognition Scripting Related Tutorials

Social Networks

  • Pinterest (24.3K Followers)
  • Twitter (5.8k Followers)
  • Facebook (5.7k Followers)
  • LinkedIn (3.7k Followers)
  • YouTube (1.3k Followers)
  • GitHub (Repository)
  • GitHub (Gists)
Looking to publish sponsored article on our website?

Contact us

Recent Posts

  • Cyberpunk Aesthetics: What’s in it Special January 27, 2023
  • How to Do Electrical Layout Plan for Adding Smart Switches January 26, 2023
  • What is a Data Mesh? January 25, 2023
  • What is Vehicular Ad-Hoc Network? January 24, 2023
  • Difference Between Panel Light, COB Light, Track Light January 21, 2023

About This Article

Cite this article as: Abhishek Ghosh, "What Do Brick-and-Mortar and eCommerce Stores Have in Common?," in The Customize Windows, May 3, 2018, January 29, 2023, https://thecustomizewindows.com/2018/05/what-do-brick-and-mortar-and-e-commerce-stores-have-in-common/.

Source:The Customize Windows, JiMA.in

PC users can consult Corrine Chorney for Security.

Want to know more about us? Read Notability and Mentions & Our Setup.

Copyright © 2023 - The Customize Windows | dESIGNed by The Customize Windows

Copyright  · Privacy Policy  · Advertising Policy  · Terms of Service  · Refund Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT