Get maximum SEO benefit from backlinks and outgoing links

Earlier in some articles, we have mentioned that all out going links from your website to other website are not bad, in other article said, nowadays some forums does not allow members to post links of their websites so they are using seo link building services, which in turn, might be not so good for SEO. Today, we will outline some essential points to create links in a manner to gets the maximum SEO benefit from the backlinks and outgoing links to and from your website.

Now, we are giving you a working example of how much effect good outgoing links have in SEO.

Typically, unofficial Microsoft Windows-related forums do not allow posting backlinks to forum member’s website (almost all has implemented this copying wrong the method from each other); even the website/blog are of good quality; the member is well established and quite “senior” (in terms of intelligence, quality of writings and duration of membership). Those who are a member of larger SEO forums, obviously know that generally, SEO forums does allow to post backlinks to forum member’s website. We mentioned this point for a reason; not to point out that unofficial Microsoft Windows-related forum members are evil. If you analyze the traffic, Alexa ranking etc to their forums; you will notice a drastic fall of both, we know the time they implemented this imperialistic rule.

Imperialism, the Highest Stage of Capitalism: A Popular Outline (1916) is a classic Marxist theoretical treatise by Lenin. Building on and modifying the theories of Karl Marx, formulated in Das Kapital (1867), Lenin states that imperialism is the highest and final stage of capitalism. { Wikipedia reference }

Fortunately for many and unfortunately for others, the Google search algorithm does not like the imperialistic behaviour of a website. The Internet is living on links: from you, from me, from others. Look at the Wikipedia reference link above. Why we have mentioned it is from Wikipedia? Because the user might be interested in political science and want to dig further. The text is copied from Wikipedia and needs a backlink; if you think mechanically, this is it from the search engine’s view. Here is one example from complete rank (you can test yourself for individual forums; we have hidden the name):

After the basic primer on the subject: the role of backlinks (and dofollow links; they all implemented no follow too.) in SEO; we are entering the main theme of this writing; that is, how to get maximum SEO benefit from the backlinks and outgoing links.

• If two links are on the same page, that is placed highest in the source code sends more link juice. This is why, a breadcrumb is needed to avoid the effect; linking to own other domain is important.
• Link from a different area of ??your site will be more important than a link from your internal mesh
• A link from a site that you did not originally link will be more important than a link from a site that has originally the link.
• We can not say it enough: a link from a trusted site and dealing with the same subject is more important. Emphasize quality over quantity.
• A contextual link (in content) brings more than a structural link (eg: footer, sidebar; which is on several pages of the site). For example, in our download section, each post has three external links (one is a link to the designer’s profile, the second is the image (we do not host images for the download section in our server), the third is the download link (again, it is of external server). However, results from Google for those posts are very popular and 80% of them come within the first five results in Google search.
• The anchor of a link has more impact than the alt attribute of an image containing a link. Choose text links (with good anchors). Notice the anchor text in our download section: we write “View Sergio Garcia’s profile” (for example); not “Click here”. Same for download links.
• Internal links to a popular site (even if the page is not popular) provide more than a link from the homepage of a site less popular.
• Links placed between the nofollow tags do very little or no popularity; though the link is counted (there is a contradiction, it is a troll among SEO specialists).
• If your page receives a large number of links in a given period (Buzz), it can pass more popular pages competing.
• A bunch of links from a page that also points to a site considered ‘spammy’ and might lose quality. For example, if we post 100 links to your domain to show references; that will be bad.
• Copy-pasting News articles without clearly written source, author with link is considered farm content.
• A Link to Wikipedia is almost always good if it matches the surrounding text. Link from Wikipedia gives no direct advantage (the link has a nofollow tag and is thought to be not counted); however, it is taken the Google, that the writer is genuine.
• Google might consider a forum in a different way than a blog. This is thought to be a key factor for the difference in implementing SEO. For a key phrase, you will get one or two forum results in Google’s search results. The fact is, there are hundreds of forums on the same topic, but they do not come in to result.
• Link from Blogroll in WordPress is considered differently; you can test a free / paid non-important blog of your own, dofollow or nofollow (via SEO pack plugins) has little to do. Google bot will crawl whether it is nofollow or dofollow to understand how your friends are. If your blogroll has bad websites (=marked as content farm or blacklisted); you might be penalized.
• Link from blogroll to your other domain is not a good idea to implement. It should be written on “other websites/blogs by the same author / by us”. This is what Tuts+ Network implemented along with many others.
• Do not link your Theme selling website, to the SEO service providing the website (for example) in the footer with “Designed by XYZ” or “SEO done by ABC”. Google knows it is you, who is the owner of both websites. Hiding WHOIS information has no role in it.
• Do report to Google if some content farm is linking you. Google loves good webmasters who take care of everything.

With all these elements in your pocket, you should now be able to know the difference between a good relationship and a bad one. You might have noticed, that the number of links (no matter how good) is no longer an effective method, and Google focuses on the quality of links.

Gone are the days of hundreds of entries in books of poor quality, we must now focus on a handful of quality websites before tackling the larger work: the creation of quality links, taking into account the different points we have just seen.