Google Instant has not killed the SEO, despite all that has been read or written. This feature has just changed the way we do SEO for our sites those are better positioned in search results.
Here are some avenues to explore to improve your ranking on Google Instant.
Use a keyword in the name of your brand
Obviously, this advice applies only if you are about to start your own business. Use the main keyword on which you want to position yourself in your brand name (preferably at the beginning of name).
In this way, when the user attempts to find the keyword, you can enjoy many clicks with your brand name. Much work is already done!
Put yourself ahead on your target
With instant results, it is even more important to put in place of the user. Indeed, we must take advantage of the appearance of results in real time to optimize their pages on the applications they can potentially grasp. Think about the keywords that your potential visitors tap first, before refining their search. In this way, you make sure not to lose in transit.
Use Google Suggest as a keyword generator
It is an advice that we have already given in our previous article, it was a confirmation of Search Engine Journal. Taking into account that key phrases highlighted in bold will generate results in real time, it becomes even more important to use expressions such as main keywords.
If competition is too tough on a keyword from Google Suggest, you can also customize the keyword in an expression a little longer. When the user enters the keyword alone, Google Suggest offers him a list of expressions similar, usually more complete, it is better to try to position themselves in terms of more complete and enjoy the fact that Google Suggest try to position themselves in competitive requests too.
Optimize your pages for local searches
If you are a click and mortar, meaning that you also have physical outlets, it is time to implement a marketing strategy to increase the visibility of your business locally. Given that 73% of complaints are referred to local (U.S. statistics), it is crucial that your pages stand out against this type of research, so that users can locate you immediately.
Another interesting fact with regard Google Instant queries including spatial data. Although the results of customization options are disabled, Google knows where are the users and tailors its results without the user needing to enter the city name.
Make sure you have an e-impeccable reputation
Among the new Google Instant these two new features are available in options to filter results. Filtering options Something Different and similar pages can be dangerous. Indeed, if users perceive that there is an outcome that can harm your brand they will be tempted to go to your competitors.
In developing your presence on many online spaces (blogs, social media, etc.); you will be able to improve the reputation of your company (at least on the first page of results). In this way, no results will blacken your reputation on the first page of Google results.
Truster results through universal search
Whether your brand, your business or even your own name, it is necessary to produce a maximum content (videos, images, text content on a blog, etc.), so that the user does not see you when it enters the name of your company.