Without search engine optimization (SEO) it is hardly for a blog, whether new or old to do much in Google. We are not talking about some questionable methods, but optimizations, even search engines like Google suggests so.
But again and again optimization errors are made which ensure that it is just not up on Google or go down from day one. Below you will find 14 SEO mistakes you should avoid for your own blog. Though it is written for WordPress users; any platform users can follow these to avoid.
This list is not exhaustive, but shows many of the most common errors. Some points may also provide for discussion, since many in the SEO scene is not without controversy too.
Too high keyword density
There are SEO experts who cut into their texts at every third point, the keyword under which this page at Google is to be displayed in the front. However, Google is not stupid and realizes very simply if keyword stuffing is taking place.
Besides, it is also for readers of the site are very uncomfortable when the keyword appears too often. SEO experts are not agreed as to the proportion should be accurate, but we are going with 5-7% quite well.
Too low keyword density
Google is a machine and using various evaluation methods to determine what it is mainly in one site.
The words appearing, although not as critical as a few years ago, but of course it helps if the ultimate keyword appears a few times.
So, you better calm sometimes forget the rules you learned in school and always insert the same term in the text.
No Sitemap
A Google Sitemap will vastly help us grasp all pages of a website.
There are fantastic plugins for WordPress to do the work automatically.
Number format URLs
This point is certainly not without controversy. Some swear by keywords in the URL, others think it’s outdated.
This one is simply speaking URLs in WordPress. But if you also have long should the other version of the URLs in use do not you simply switch over, because otherwise the existing back links are lost. For this purpose, there is a plugin which enables the conversion without losing the backlinks.
Poor use of <H1> – <H6> Tags
A text should work with <H1> – <H6> tags and they should be structured correctly. Unfortunately, there are templates that use the H1 tag in various places, but not for what is really important.
Same meta tags and title
Equally bad are automatically generated meta tags and title in blog.
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Take the time and give each side the appropriate meta-data and the appropriate title. In this case the 1-2 main keywords in a page should naturally occur in it.
With the Plugin Platinum SEO or All in One SEO pack you can do very well the appropriate setting.
No internal links
A strong internal linking is useful for 2 reasons.
Firstly, it helps the search engine to find virtually any page of your blog / your website.
Secondly, it also helps the users because each user does not take the same path through the website.
Not only should we build a main menu, but also uses other means, such as similar posts, Monthly Archives, Category Archives, Tag Clouds etc.
No ALT text for images
A wonderful way to the most important keywords a page to accommodate the additional images. Ensures that the image file name contains the keyword, that you in the ALT text of each image in a page brings the keyword.
Only non-text navigation
It looks great, where navigation is flashing, scrolling or whatever makes.
But unfortunately, search engine crawlers have big problems Flash or Javascript navigation. For this reason you should install at least one alternative text navigation.
But from a usability reasons you should reconsider the use of a flash or JavaScript navigation.
Deal with irrelevant words on a page
If we concentrate per page but on a topic with 1-2 main keywords, this page rank better in general.
Duplicate Content
Duplicate content is one thing. Part of the Google has already taken firmly under control.
We wrote an article ago how to prevent it.
Frame Sets
Frame sets are not only user-unfriendly (eg no bookmarks to sub-sites possible), but make it difficult to indexing by search engines.
That belongs in the dark history of web programming.
Splash Screens / Flash
Apart from the fact that in the worst case, the search engine bot not to come to the actual site, is kind annoying for users.
Not thinking from the perspective of readers
Many, many companies and bloggers also make this mistake.
Instead of his own blog from the customer’s view, may let off steam, the marketing department or to make himself the target group.
It is extremely important that you design a blog for readers and content filled.
It is very critical in this regard as the choice of keywords. Often the words are used, the use of blogging itself. But these are usually not the keywords that use the reader.
There is therefore the right keywords in blog and find use.
