Previously, we wrote about the 7 reasons to provide a good contact form in your blog, now on the same line of thought, we are presenting you this article showing you the reasons behind creating a good about us page in your blog.
Unlike Contact us page, creating an about us page is much easier. Just create a page with the name About us and write something there, publish it and you are done.
The about us page is fairly rare on blogs those are not very well known, the blogs which publishes about illegal activities (including rumor-spreading websites), harbor malwares, distribute pirated softwares, some unrated adult websites etc. and for good reason, the authors do not see much interest to say about them. However, these pages should be part of the main pages of a blog. In this article we will see why this whole page is so important.
- It creates an identity of the author and the website as a whole to the reader. Indeed, if the reader has almost no information about you, so you can imagine as a person standing at a commonplace. By creating a about page and inserting some basic information about you (such as age, occupation, a photo of you; omit saying too much about you if your blog is single authored website and you have a good about the author box at the end of each article), the reader gets a true identity of you, what can be prove to be useful.
- Creating connections with readers. If in your about page, you put some links to your various web profiles (deviantArt, Flickr, YouTube, etc.), your readers can add you as a friend, and perhaps share with you their content. It is a good way to know your readers.
- Clarify some important points like your opinion on blogging, clean cut policy about the things you write about or advertisements. Imagine an advertiser found your blog. He realizes that your article is related to the product / service. It therefore wishes to contact you but the page “about” indicates that you do not want to advertise. (One can also imagine the opposite of course).
- Winning the trust of the reader. Imagine you are an advisor in web marketing and you write an article on a web marketing consulting. The reader knows he can trust you because you stipulate in your page “about” your profession.
In this limelight, dissect our about us page. As I have a clean Author box below every post, I need not to repeat them again, or (worse) announce all my degrees there, otherwise it would be unnecessary 45-50 words which you definitely do not want to know about. So, I need to clarify about the things which are not written (or out of scope) in the copyright or TOS page.