The requirements for a good listing in the Google generic search results are getting higher and the ranking in search engines becoming more sophisticated. Especially the demands on the on-page optimization has increased rapidly in recent years and that prepares as the foundation for a good positioning in the search results.
We wrote ago about 45 tactics for successful link building for your website and how to create the SEO optimized structure of your website; these articles will be also helpful for the beginners.
However, one constant has been preserved over the years: the external links. Again, the demands on the backlinks have increased, and relevance of theme and quality of backlinks play a pivotal role.
In older, long-standing web projects this is usually not a problem as they could collect for years, but what about a new website? For that we have a list of 5 link building tips for new web projects created to this from the start right to the back links on the right path to bring in search results:
Search engine optimized press releases
There are interesting news about you or your company? Do you write excellent tutorials? Then use the possibility of press releases to tell the world this. You have available a range of press services and news archives are available that allow you to increase the visibility of your brand and naturally build backlinks for your website.
Sometimes news archives has the possibility of links with optimized link texts (in the press release). May be the press releases draws the attention of other bloggers or website’s attention to your news and then publish an article with a link back to your website. This is deep link, so it is no doubt a good idea.
Entries in web directories
Of course, most farm like web directories has been penalized by Google and other search engines and their backlinks become irrelevant. However, there are still a number of web directory record is quite useful.
If your website is a niche website, then you should focus your web catalog entries to the small-edited agendas, because with the backlinks you can get your website in the ranking to the front.
Link building through blogs
A weblog is useful for any website, because you can connect via trackbacks to other bloggers in your area, and thus build up content-relevant backlinks for your website. Feel free to know other bloggers from your topic area to talk to them then provide important information about you or your website / company and products and thus build high quality backlinks for your web project.
In some cases it may be interesting, one or more blogs on a free blog hosting to create and introduce them in your link building. However, you should then allow enough time / capacity to maintain them regularly.
Links to local websites / portals
Take the opportunity of business listings for the link structure of your website and place for these profile pages in the various industry services. Many cities also offer the possibility of a business listing, then you should use it.
Also check whether there is a possibility to link your web project with other websites (customers, suppliers or partners) from your area.
Links of charitable or nonprofit organizations
Do you pay contributions or donations for charitable or nonprofit organizations? Try to donate to help others and negotiate a backlink from them. This is very noble idea we guess. Many people in distress get the money indirectly and you get a valid backlink. Many big companies use this method as they virtually have no limit to donate! You can try with relatively smaller (like local) NGO or charity website.
When you start a link building campaign for a new Web project, then watch from the beginning to the relevance and authority of the link-giving pages. Insert the focus not only on the extraction of backlinks, but also to the benefit of the links for the user.