This are basics of SEO. You must tweak these points rightly in order to get better position in Google search result page.
We will give you 6 basic SEO recommendations for your blog, easy to implement, especially if you use WordPress and you can make practical use of plugins.
Search engine friendly url of articles
By default Blogger creates search engine friendly urls.
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But, in case WordPress, by default the WordPress generated URLs are not SEO friendly. Why? the reason behind is they are not descriptive and do not represent the content of the posts.
For example, see the following URL:
https://thecustomizewindows.com/?p=123
Do you understand what this page is about and what category it belongs to? No. In the same way, search engines will not understand
However, if you look at:
https://thecustomizewindows.com/category/wordpress-and-seo/seo-tips/
or
https://thecustomizewindows.com/2011/05/ways-to-get-better-position-in-google-search-result/
It is quite obvious where it belongs to or what is the post is about.
Best of all is that this change in permalink structure is very essential, it is very easy to implement in WordPress:
Go to Options > Permanlink and choose the option to Custom Structure where you will use:
/% Category%/% postname% /
Thus the structure of the URLs is the name of the category to which it belongs followed by the post title.
Optimize the title
The title tag is one of the on site SEO factors of greatest importance, not only because it is taken into account by search engines but also for their visibility on the page of search results and as in the browser.
It is therefore very important that the titles of your posts and pages are concise (since it only shows the first 65-70 characters), specific and highly relevant to the content they have, try to include most important keywords, logical and
attractive on the first glance.
Some of the plugins that can do this is All in One SEO Pack and Platinum SEO, we wrote in details ago .
The ideal to personalize each post and the title page through the options that are enabled with these plugins to edit, however, if you prefer to choose the automatic generation of titles.
Customize your meta descriptions
The Meta description, although not shown to visitors when in your blog, is an important element for their visibility in search results, which usually presents as a summary of the information you find on the page, complementing the title and encouraging users to visit.
It is therefore important that the meta description is relevant and customized for each entry or page and get the most out of the 160 characters.
Avoid duplicate content issue
Duplicate content is a negative factor in search engine rankings so must be avoided. We wrote ago in details about duplicate content issue.
Platinum SEO plugin does all the things you need by adding nofollow to archival pages, comments, Tags etc. However you need to check from Google webmaster tool nearly everyday for duplicate content issue and Disallow from Robots.txt.
Outgoing links
An outbound link as well as being a way to exit way of your blog for your visitors as well as search engines.
Try to add nofollow for the links from the articles specially.
Internal links
Internal linking strategy is the key to success.
To make the internal links more attractive and descriptive to the user and also transmit power to search engines SEO indicating that an internal page is relevant to a specific topic is important to include an descriptive anchor text descriptive, preferably including a keyword or phrase you want to position the page to which you link.
You can use the Random post, related post plugins to offer 10 links to your visitors below the posts.
Optimize your images with alt tag
xyz.jpz has no meaning. You must name it rightly and use an alt tag. We discussed about it ago in detail.
