Many blogger get confused whether to use one advertiser for making money from the blog or use multiple advertisers.
Today you may be enjoying big revenue through Google AdSense; it might happen tomorrow you are without income because your account has been locked by Google without any real cause. We get at least two emails per week asking why we are not using Google Adsense or the person was dependent on Google Adsense as the sole Advertiser of his / her blog.
Maximize the revenue by using multiple Advertisers
To run a website, everyone needs money: for better server, a CDN or other things. For some, a blog is the sole source of income. So, you should spread your risk as widely as possible by using multiple Advertisers.
Whether the site owners has to do anything with false click allegations / manipulation / something other or not, it is secondary. Many webmasters have the painful experience of kicked out by Google Adsense, it is almost impossible to make direct contact with Google to resolve the problem.
This is why, we must use multiple Advertiser even if the current one is paying well.
Is there any practical alternative Advertiser to Google Adsense?
Well, LakeQuincy pays well. It pays at least twice than Google (if we calculate the sum of money gained). Problem is, they does not accept every kind of website.
It is better for most of us not to think about Tribal Fusion as Advertiser, because of their high requirements. Otherwise, it is better than Google Adsense per se. It is also a CPM based like that of LakeQuincy Media.
Combination of Tribal Fusion plus LakeQuincy Media (if of the right niche) plus Google Adsense would be the best. We are testing some others, we will post if we find any good advertiser, just like we did for LakeQuincy media.
Other ways to make money than conventional Advertisers
We are a bit inclined towards CPM based Advertisers. The major reason is, the income is steady. However, there are other ways to earn; you can use them along with conventional Advertisers:
- Link based or small 250 x 250 Ads on the sidebar (there are many growing Advertisers for these fields)
- Affiliate marketing
- Paid review type posts