DoubleClick for Publishers (DFP) : Basic Details

DoubleClick for Publishers or DFP is a Free Ad serving Solution from Google. It can be used to deliver your own Ads or setup to deliver Google AdSense Ads. DoubleClick for Publishers (DFP) is a hosted ad serving solution, expanding to the publishers to quickly set up to serve Ads, while providing access to an advanced feature set.

 

What is DoubleClick for Publishers Small Business?

 

DoubleClick for Publishers provides a complete toolkit for the management and the establishment of direct and indirect selling ads, including rationalized trafficking, advanced forecasting and reporting, and integrated yield optimization, and direct access to the world’s largest pool of advertisers. DoubleClick for Publishers, now known as DFP Small Business provides a solid foundation for their further development with the fast and reliable infrastructure of Google, a flexible API, as well as access to a solid premium edition that has been developed to meet the needs of the publishers.

 

Features of DoubleClick for Publishers (DFP)

 

With DoubleClick for Publishers you can define the advertising opportunities, or inventory, on your website and how to build out that inventory in DoubleClick for Publishers. DoubleClick for Publishers itself does not do anything until you link it with your website using an ad tag.

DoubleClick for Publishers has even provided Google with a new interface, designed to help the vendors to save time and avoid errors. Google also promises a more detailed reporting and Forcasting. New algorithms to optimize advertising performance through better modulation.

 

Clear cut advantages of using DoubleClick for Publishers to deliver AdSense Ads

 

DoubleClick for Publishers Ad Tags allows you to load the scripts asynchronously, making the page loading more faster. You can deliver as many units you want with DoubleClick for Publishers account. Futhermore, you can play with the Ad codes. DoubleClick for Publishers makes a publisher’s effort to be more targeted towards earning revenue as one can set the CPM as desired.