To keep pace with the current trends in digital marketing, comprising SEO and content marketing, you must always be at the top of your game and just cannot let opportunities slip. The digital marketing space is highly dynamic and ever-evolving. You must align your SEO campaign with content marketing so that it works in tandem and provides the desired results. SEO and content marketing are like the two sides of the same coin. You must identify the trends in content marketing and use it to influence SEO to make your campaign more effective.
The changing pattern of search
Google attaches a lot of importance to content in evaluating the quality of websites that impact the ranking decisions. Here are some trends in content marketing that can have a high impact on SEO, and you can put to good use to bolster your online marketing campaign. As voice searches keep increasing and almost 20% of mobile searchers prefer it over text search, it is fast growing into a significant trend in content marketing duly supported by the growth in voice-activated content. This trend has a significant influence on SEO. As more and more people are turning to voice search, the experts of digital agency DC provide a list of some trends in content marketing that can have a high impact on SEO. You can use it to bolster your online marketing campaign.
Focus on user search intent for optimizing content
As SEO keeps evolving, the way search engines and content used to work has changed. As the search patterns kept changing, and Google gave more emphasis to user intent behind searches, it influenced the creation of content. The focus shifted on the user to support Google’s aim of delivering personalized and better-optimized content to every user. Doing a lot of keyword research should help discover user intent, and knowing the real purpose behind searches is like winning half the battle. It is not enough to pick the right keywords from the research results, but it is more important to dig deeper and understand what kind of answer would be most appropriate to satisfy searchers in Washington DC. This should help to identify the pain points faced by searchers so that you can develop content to address the issues, and searchers would be happy to know exactly what they want.
Personalized content experience
What is personalized content that is creating quite a buzz in the world of content marketing? This type of content caters to the audience’s specific needs while connecting them closer to the brand. There are many similarities in the approach to creating brand awareness. But the emphasis is on delivering better customer experiences. Regardless of the type of content and its purpose, you must never compromise its quality, which rules supreme. Creating content that stands out from the crowd must be your goal, but at the same time, it must have the personal touches that help generate a personalized content experience. Studies show that customized content has much higher chances of converting visitors into customers as experienced by most of the marketers in Washington, DC.
Like horses are for courses, create content for a specific audience by understanding the most effective way of connecting with them with a focus on personalized content.
The process of content creation has changed
Gone are the days when targeted keywords, usually the long tail type that attracted high traffic, and help in ranking used to be the starting point for creating content. This process had a significant drawback as it led to the creation of a lot of thin content created for the sake of ranking only. The approach to content creation has now changed. The focus is on identifying the gap in content or some problems plaguing the audience that inspires to create content for providing the possible solutions and answers. Then comes the search for the topic based on the
keyword, which then follows the ordinary course of optimization and content promotion. The search for the content topic is now spread across social media, reviews, comments, feedback, and forums that are happy hunting grounds for content developers.
This is the age of influencer marketing
Influencer marketing is not new as it existed in the form of celebrities endorsing products and brands. Still, the way it happens today, in conjunction with content marketing, is undoubtedly unique. The hybrid of celebrity endorsement and content-driven marketing campaign is the main differentiator that finds a new collaboration between influencers and brands. Another change is that celebrities are not the only influencers despite being widely publicized. Numerous other influencers in Washington DC are highly effective in promoting brands that provide rich dividends. It does not need to be famous to be an influencer today, provided you have a strong presence in the digital world, especially across the social media channels.
Having authority and leadership qualities are the prominent traits of influencers who have a sizeable following on the social media and whose voice and opinion have considerable influence on the followers who look upon them as their mentor or guide. Marketers can use the power of influencers to promote their brands with appropriate content.
Usage of video content
Another major transformation in content creation is the rising popularity of video content. Video consumption has increased tremendously, and you must ride the wave to take advantage of its high engagement rate to promote your brand and business. Podcasts and learning videos are in high demand, and you can create content to satisfy the audience’s expectations in the way they want. Interviews with experts are another popular content that enhances brand authority and trust. Spread your video content across social media to garner more attention. Do not forget to link back to your website so that it drives high traffic and offer more opportunities in lead generation and conversions. As content marketing has remained integral to SEO, the above trends will impact your SEO campaign but will help to make it more effective.