A customer profile is the data image of the purchasing behavior of an individual consumer. The transactions carried out with the customer are continuously stored in a data processing system and used for customer relationship management purposes. The customer profile enables providers, for example, to address advertising individually to the consumer who, based on his or her purchasing behavior … [Read more...]
What is Content Filter
A content filter is a program that is used to filter certain unwanted content (e.g. data, images, audio files, ...) before it can pass from one network to another. That's why a content filter is usually located at the interface to the input of the network and controls the data coming into the network before it can get into the network part accessible to the users. These content filters are … [Read more...]
What is Zero Trust Security
Zero Trust Security, also known as Zero Trust Architecture (ZTA), is an information technology (IT) security concept that assumes that no user, device, or network is inherently trustworthy. Unlike traditional security approaches, which aim to treat the inside of the network as trustworthy and control access from the inside out, Zero Trust Security emphasizes continuous verification and … [Read more...]
The 4 Ps of Marketing: Inside the Marketing Mix
The marketing mix is used to translate marketing strategies or marketing plans into concrete actions. The four classic instruments of the marketing mix are the so-called "four P's" (4P) – for Product, Price, Place, Promotion and "four C's" – for Commodity, Cost, Communication, Channel in the 7Cs Compass Model. Some authors add other "Ps" such as People/Personal, Processes or Physical Facilities to … [Read more...]
Information Technology Networking in Society
The concept of networking in the general sense is synonymous with the process of docking to a network, the process of integrating oneself into a network, or the process of establishing new relationships with a network. In the context of information technology or telecommunications, the provision, activation and use of news channels in a network by actors who have come together to communicate … [Read more...]
Design Principles of Lean Production Systems
Lean production originally referred to the systematized production organization which was similar to the one used in the USA and Europe, which they called buffered production. In the possibility of faster reactions to market changes, whereby the task of adapting and rationalizing production is decentralized and shifted further down the hierarchy with the help of standardized methods. For the … [Read more...]
What Does a Systems Integrator Do?
The term system integrator is used for job profiles in information technology (IT), systems engineering and industrial automation technology. System integrators are companies in the IT industry that sell, adapt, expand and integrate software and hardware products from other manufacturers into their customers' IT landscapes. Customers include medium-sized and larger companies, such as banks, … [Read more...]
What is a Data Breach
A data breach or leak is an incident in which unauthorized persons gain access to a data collection. If the term is interpreted broadly, it also includes the unwanted deletion of data (data loss). Data breaches are breaches of data security and data protection in which state secrets, trade secrets or personal data have presumably or demonstrably become known to unauthorized persons. It does not … [Read more...]
What is Identity Theft
Identity theft (also known as identity fraud) is the misuse of personal data (the identity) of a natural person by third parties. Although the term "identity theft" is used very often, it is not exactly "theft" because in a typical theft something is taken away from the entitled person, so that he or she no longer has it himself. In the case of identity theft, however, the entitled person can … [Read more...]
What Is Metaverse Technology?
The metaverse is a concept in which a digital space is created through the interaction of virtual, augmented and physical reality. The main aspect is to unite the various spheres of action of the Internet into one reality. The concept is often described with a strong focus on virtual sociality; a future iteration of the Internet, in the form of persistent, shared, 3D virtual spaces connected to a … [Read more...]
OpenSimulator Basics (Open Source Second Life Alternative)
OpenSimulator (OpenSim for short) is an open-source server platform for virtual worlds. With the help of a client (so-called viewer), regions located on a server can be viewed and edited. It is possible for several users to be in the same virtual place at the same time and interact with each other. OpenSimulator uses the Second Life protocol developed by Linden Lab as standard. However, … [Read more...]