Once a website or blog up and developed, Google understood that you are a good reference, the vast majority of visitors come to this search engine. An overwhelming dependence is established. Let us be clear, it is often difficult to break this addiction, but you can still try to diversify our visitors, often passing through the techniques of loyalty.
All these techniques of gaining loyalty and diversification of visitors is valid, and we can bet that if you have a blog, many are already in that position.
Make your web site living
Objective: Retention of visitors
This is no secret, and it is the basic advice for any website worthy of its name. We must live to its website to reduce the Google-dependence (while promoting indirectly referencing ). This point is clarified other tips below, but it seems very important point. Without work, without life, you will be unable to retain more of your visitors other than a link campaign, and so still and always Google.
Add a Blog (for non-blog websites)
Objective: Loyalty and diversification of visitors
If you have a static website, not updated, it may be advisable to create a blog. Many companies have opted for this solution with a certain failure and total success for others. It should secure the subjects to be treated, and to keep a regular writing. A blog-death gives a bad image. Numerous articles on corporate blogs are available and are full of instructions.
Create a forum
Objective: Loyalty and diversification of visitors
Another possibility to set up a forum. Two possibilities: either it is a total success or a complete flop. Before starting a forum, be sure to have a hearing, sufficient for proper launch. If this is not the case, it seems better to work on other points, because failure is assured. Return of investment of a forum is important. We wrote some thing about return of investment before. You can read that too.
Set up an RSS feed
Objective: Retention of visitors
Beyond its simple implementation, often set automatically on a blog for example in WordPress, it should use it wisely and especially highlighted. This is one of the finest ways to retain visitors, provided that your target audience is accustomed to a minimum the usage of the Internet so a bit pushed (this is one of the reason why the Advertising companies pay you at different rates for different countries) . You then decide to distribute the articles in whole or in summary form. There are advantages and disadvantages to both.
Use of social networks (Twitter, Facebook and Digg)
Objective: Loyalty and diversification of visitors
The use of social networks is now a priority. Create a Facebook group and a Twitter account is useless if a real use is not placed on the short, medium and long term plan. Although the debate has raged in recent months, we think that Twitter brings a real bonus to all levels.
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Personally, we use Twitter assiduously, as a surveillance and information provider. Use cautiously. For example, if we write suddenly here : “you can of course follow us on Twitter “, there is enough chance that you will navigate away from this page or even close the page. But, if we put the same request in a separate box, away from the main article, but not too far away; say in the Author’s profile box, people might click it.
Newsletter
Objective: Retention of visitors
The newsletter is also a great communication tool, and allows, in addition, possess a database of email addresses of people who might be interested in a bunch of things (but shhh, do not use the noise abroad). It also keeps in touch with Internet users do not necessarily attending over the website. If you are like us, we tend not to unsubscribe from some newsletters that we no longer read. Until the day we came across a catchy title, and visits are being revived.
Implementation of assistance
Objective: Diversification of visitors
Depending on the type of assistance and resources allocated to it, the result is interesting. It helps to attract new visitors if the snowball effect of informing the development of a competitive spreads on the canvas. Be sure, some will come back.
Advertisement placement
Objective: Retention of visitors
Pop up…this creates very very bad impression in the mind of the visitors. The Advertisement company informed you that a certain format of advertisement is paid well or people clicks well are no reasons to implement it. Tailor it for you. You need clicks for sure, but your primary target should be gaining and retaining visitors. If you place too much advertisements in the text area; you might become rich within a year, but your impression might go down.
Create a theme or style of your own
Objective: Both Diversification and Retention of visitors
You have to “steal” visitors from other already established websites and have to retain them. Create a style of your own. Look around our website: its a bit different from others. The color pallet is chosen very wisely, the page is wide, the sub headers are nicely colored, the font is eye friendly, there are many advertisements, yet not disturbing you too much to read the article.
Reply to comments honestly
Objective: Both Diversification and Retention of visitors
Other than spams, you should reply to each and every comment. Your visitor kindly wasted his / her valuable time, you must honor it.
If you have wrote something wrong and that is pointed out by a visitor, strike through that part of your writing, mention who has corrected it and briefly thank the visitor there.
A competition can and must be attached to all other points, the effect will be even tenfold.
We made the rounds of technical diversification and loyalty of its visitors that can be implemented quickly, but like everything requiring a real investment, guarantees success. However, it is important to be realistic and go for some points to be invested in ensuring.
