One visitor of this website has sent an email to us via contact us form. The story is sad. She is not a rich woman. She is a divorced, jobless woman from a small city. In order to get her bread and butter, she used her handicraft skill to sell small toys for kids. She was lucky that her business got a position to run the family well. Someone advised her to create ebay account and sell more. It was a hit too. Subsequently, she thought to make it a brand itself, so she opted for an official sell cum support website. She knew almost nothing in deep about computer or Internet; just enough to login to facebook, manage her Ebay account etc. She asked a company to build her website; they took money and build it and asked if they will do the “SEO” too. Obviously, the word SEO was unknown to her. They “promised” her to make her website appear in every search result when searching with words about her toy. They took $500 and yes, she was happy it was on the top as they promised. Next month, it disappeared and the lady called the company. The company said, to make it appear, some money is required on monthly basis for the service. In this condition she emailed us.
One can understand easily the magic the company did. They promoted through Google Adwords. Though it is not bad strategy, it is definitely out of budget for that lady. Not all SEO companies sell snake oils; but there are such companies. It is always better to learn SEO oneself, experiment and then call a SEO professional if required.
We will say no if someone gives guarantee on search engine result. All SEOs, webmasters and business can not guarantee the first page and the top positions of Google for a competitive keyword or phrase. If they are not competitive, we can not talk about security and vouch positioning in the front page. The term “security” means a covenant to ensure the successful completion of an operation is to certify, or SEOs do not contract with Google Adsense to ensure the positioning of a site as advertisement.
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The work of SEO is patience!
The operation of the Google search engine is based on dynamic and highly complex algorithms developed by engineers. It is impossible to be on top of these algorithms, but it is possible to manipulate the rankings of sites to be well positioned. But Google is far from being duped because the in next update of algorithms, the search engine will impose a penalty on your ranking or even a blacklist you.
Get the first page of Google by buying keywords
You want your site to be in first position for a keyword or phrase to compete? Turn more toward the purchase of keywords (“paid search”). But optimizing your site for search engines (SEO, SEO) is the ideal solution for work positioning managed over time. From the story, you can understand, it is not for a free content proving website like us; we can invest once or twice but not on a regular basis. Same goes for small business websites like of that lady.
Content is the King!
The reason you have arrived at this page is because of quality content. May be, you are reading this post after five years from today. It is well expected and happens with websites containing evergreen articles.
Tips for small business websites
- Use Adwords, but not on arrival or launch. Prepare the site well, write blogs, tips etc and go for Adwords after few months (say 6 months.)
- Use online advertisements on your site as a publisher. The money gained from there can be invested in Adwords!
- Invest on conventional offline promotions (like cards, newspaper ads, handbills)
