Many reasons prompts you to be on the Internet: Inform, sell, communicate, be closer to your customers or simply to be present on this new marketplace. Nevertheless, these reasons are similar to real targets and must therefore be part of an Internet strategy in itself. In effect, creating a website does not guarantee the success of your initial goals!
The crucial question that differentiates an effective site to a site similar to the 8 billion pages that constitute the Internet, is how your customers will find you on the Internet?
Here the organic SEO can partially address this question. Organic SEO is the natural positioning of your site on a search engine, after a search. Means natural, simple code optimization and text contained in your website. In short, organic SEO is the result of a primary optimization of your site: choose the words you want to appear in search engines, and place them wisely in your website to optimize it.
Thus, before embarking on the creation of a site, you must first establish a diagnosis, so choose words that will help achieve your goals. Indeed, according to the keywords you have chosen, they must be integrated in the following tags:
- In the title of the page
- In your description (invisible part of the code on your site)
- In Part Keyword
- In your titles and texts displayed on your web page
Why integrate these? Simply because the search engines finds you by referencing the fields filled in these parts of the code. Indeed, to index the pages of a site, the search engine sends a robot that scans and analyzes your pages using an algorithm that determines your ranking.
A good organic optimization is the root of all but the SEO is only a part. Indeed, reaching the top positions in search engines, SEO organic must be combined with other SEO techniques, to increase your web identity.