Popularity and trustworthiness are two indicators those are often mentioned in articles dealing with SEO. But what they really are? And how are they important for SEO of your pages.
The notions of trust and popularity have effects on the positioning of pages in search results of search engines, this fact is proven.
Yet all is not so clear when it speaks of a conversation and many people are equating popularity and trustworthiness.
The concepts of popularity and trust of a page or domain are vectors of success in SEO.
The popularity of a page: mozRank
The mozRank is an indicator that determines the popularity of a page in terms of links taking into account other pages that constitute the web. The principle is very simple to understand: the more links a page receives, the more it will be popular. Consequence: it is more likely to be well positioned.
Obviously, do not lose sight of that for the page that is really popular, we need links from other pages themselves popular. When you want success, do not surround himself with losers. It is well known! It is therefore essential to create links from popular pages even semi-popular.
This system is very democratic, when a page receives a high number of “votes” from other pages, in order to elected. Indeed, the link is a kind of vote, it usually means that the page to which it refers is of quality, it is interesting, fun, etc..
The trustworthiness of a page: mozTrust
Another indicator (among others) that has an influence on the positioning of a page in the results of search engines for its trustworthiness.
A metric for determining how to quantify this indicator is mozTrust. It quantifies the confidence of a page relative to other pages found on the web. This is again a value passed through the links, as well as popularity.
The principle is similar, when a page gets a link from another page called “trusted” by search engines, it is valued and gain credibility or trust with the same engines.
Some examples of trusted sites: sites of universities, government sites, etc. But it should not be limited to links from this kind of trusted sites, many other sites are treated the same way, to a lesser extent, of course.
How does the popularity and trustworthiness are important?
It is simple! Your pages must combine popularity through the quantity, quality and diversity of ties, but also trustworthiness.
Why would a search engine it display pages of your site (not trustworthy) in its results? The value of the engine is to increase the number of users and therefore to develop its revenue through advertising.