While it is important to know and practice the basics of SEO for Google rankings on how to configure the structure of posts and the crafting of the posts – we think it can be very useful if periodically well throughout key entries is done to further optimize your site.
We used the following process for a while now in most cases and we do find ourself able to increase our ranking
Identify the key posts for SEO
The idea is to dig in your account Google Analytics to see what entries are already having some success with search traffic – but that could be improved. The idea is to improve the content by referring to previous post, creating new issues and debates about it.
Analyze the competition
They do not tend to deepen the SEO too often, but occasionally may be useful to a small competitive analysis , on pages that are superior to a keyword than that of you are getting position.
On page optimization
The competitive analysis above may give some clues where to start in optimizing of your page. For example, if you have keywords in “title tags” or “header tags” – you want to fix that. If your keyword is not in the URL, that is another thing to consider. These three settings alone could make a pretty significant shift.
Once you have done this you may also wish to consider some minor adjustments that could play an important role. Using keywords in bold, using keywords in ALT tags on images, etc. These are probably not going to have a big impact, but might help a little.
Off page SEO
Off page seo basically depends on getting inbound links to our site, it would be best that all these links are natural, but it would take much to get a site recognized in this way. So you have to work hard and look for other alternative: Links from other blogs that you own.
Some of the big blogs or forums often buy top level domains, post few things there and give solid HTML backlinks. Problem is that, when Google identifies this, the main domain might be in trouble.