• Home
  • Archive
  • Tools
  • Contact Us

The Customize Windows

Technology Journal

  • Cloud Computing
  • Computer
  • Digital Photography
  • Windows 7
  • Archive
  • Cloud Computing
  • Virtualization
  • Computer and Internet
  • Digital Photography
  • Android
  • Sysadmin
  • Electronics
  • Big Data
  • Virtualization
  • Downloads
  • Web Development
  • Apple
  • Android
Advertisement
You are here: Home » Importance of landing page and ways to improve it

By Abhishek Ghosh May 6, 2011 9:53 pm Updated on May 6, 2011

Importance of landing page and ways to improve it

Advertisement

Concept of landing page is not very clear to most of the webmasters. Even in Wikipedia, which has become a standard reference now for many topics, there is no external reference (at the time of this writing) in Landing Page. We found a good writing from Wikipedia External link in Landing page optimization (not Landing page proper). The article is written by Avinash Kaushik, with the title Experimentation and Testing: A Primer long ago in in May 2006. It is quite evident from his writing, he is very knowledgeable person and he has documented A/B testing, Multivariate analysis mainly for marketing purpose. Furthermore, we think many people do not understand the principle of the testings. So, here is a detailed guide on landing page and optimization of this landing page for non-business (or non product selling) websites.

Landing page is the pages, for which searches are most often made by visitors from Google search engine with certain keywords (that has some value). It is to be noted that, a link to other page from the landing page, for which the searches were actually made and visitors arrived can be a landing page.

For example, a category page or a Tag page can be a landing page. Searches were actually made for the contents of these pages, which are actually hyperlinks to other posts of that category. Seems it became more complex to you. We are giving a working example. Visitors (a good proportion) often visits this site searching with Windows 7 Themes. It isoptimize landing page for Google not that they always search with Windows 7 Themes and land to that category page. They can search with other terms such as “Glass Onion Theme” which belongs to Windows 7 Themes category and Tag. Google understands that the content of Windows 7 Themes is itself is valuable so Google has marked it as one of the Top Landing Page of this website and awarded us a sitelink.

Advertisement

---

The most important implication and practical value lies in this phrase : Top Landing Pages. In Google Webmaster Tools under Site configuration, if you click on Sitelinks (and if you have integrated Google analytics and Google Webmaster Tools, you will see this line :

 

Popular sitelinks may appear in the Top Landing Pages report in Google Analytics.

 

The hyperlink is made with Google Analytics Top Landing pages, which is infact under Content in Google Analytics. Entrances, Bounces, Bounce rate and the url of the page is given as a list there. So, you can have an idea of your good landing pages from there.

 

Why I should think to optimize the landing pages?

 

Because, these are the guest rooms of your website. You must “decorate” your guest room nicely with flowers, perfumes, a nice couch to give a nice rest to your visitors. The decoration in your website with flowers, perfumes a good sitting arrangement means the best possible optimization (SEO) : both on site and off site, so the visitors can rest (=less bounce rate). You can optimize the speed (if possible) by removing some things from there or place the highest paying Advertisement units there.

 

How you can improve your landing page?

 

  • Optimize Meta description and Meta Keywords (though keywords has less value now).
  • Speed up as loading time as far as you can.
  • Reassure visitors that your site is an elegant website – remove the pop-ups, keep an eye on grammar, show security info of your website, Alexa rank (if you think). Remove the big box Ad appearing to hit the nose of the visitor.
  • Use good color combination. Orange text on fluorescent green background looks very bad, if you have such class of choice, you probably is not reading this article.
  • Understand what visitors want from you. Define your own goals.
  • Well, our dear repeat visitors; how many times this will be we are repeating this? Please construct your website’s navigation in a meaningful logical way.
  • Think judiciously about tags.
  • Think judiciously about nofollow, no indexing tag and category pages in WordPress.
Signature

This Article Has Been Shared 893 Times!

Facebook Twitter Pinterest
Abhishek Ghosh

About Abhishek Ghosh

Abhishek Ghosh is a Businessman, Surgeon, Author and Blogger. You can keep touch with him on Twitter - @AbhishekCTRL.

Here’s what we’ve got for you which might like :

Articles Related to Importance of landing page and ways to improve it

  • Tips and tricks to start and continue a professional and successful blog

    Millions of blogs are created in English language everyday. But, how to make your own blog a successful one among them? Learn the tricks and tips.

  • Make money from blog : analyze your traffic source first

    It is a matter of fact, most of the blogger who works hard to write blogs expects a monetary return. And why would not expect?

  • Half dozen SEO tips to position your website ahead of your competitor

    Here are six fresh SEO tips to beat your competitor and position yourself your site ahead in search engine result page.

  • Auto blog content generation tools means inviting Google’s penalty

    Auto blog content generation tools are increasingly being used for creating revenue generating blogs. Google however penalizes after discovering auto blogs today or tomorrow.

  • Rich Snippets and Organization of Schemas : Detailed Article

    Rich snippets and Organization of Schemas will be the most important factor determining factor in Google search in near future for your blog or business.

Additionally, performing a search on this website can help you. Also, we have YouTube Videos.

Take The Conversation Further ...

We'd love to know your thoughts on this article.
Meet the Author over on Twitter to join the conversation right now!

If you want to Advertise on our Article or want a Sponsored Article, you are invited to Contact us.

Contact Us

Subscribe To Our Free Newsletter

Get new posts by email:

Please Confirm the Subscription When Approval Email Will Arrive in Your Email Inbox as Second Step.

Search this website…

 

Popular Articles

Our Homepage is best place to find popular articles!

Here Are Some Good to Read Articles :

  • Cloud Computing Service Models
  • What is Cloud Computing?
  • Cloud Computing and Social Networks in Mobile Space
  • ARM Processor Architecture
  • What Camera Mode to Choose
  • Indispensable MySQL queries for custom fields in WordPress
  • Windows 7 Speech Recognition Scripting Related Tutorials

Social Networks

  • Pinterest (22.1K Followers)
  • Twitter (5.8k Followers)
  • Facebook (5.7k Followers)
  • LinkedIn (3.7k Followers)
  • YouTube (1.3k Followers)
  • GitHub (Repository)
  • GitHub (Gists)
Looking to publish sponsored article on our website?

Contact us

Recent Posts

  • Ways To Make Sure Your Online Course Outshine Others July 3, 2022
  • Will Smart Factories Become the New Assembly Line? July 2, 2022
  • The Cost of Doing Business as a Handyman July 1, 2022
  • Samsung Galaxy S22 Ultra: Long Term Review June 30, 2022
  • How to Make the Most of Your S Pen (S22 Ultra) June 29, 2022

About This Article

Cite this article as: Abhishek Ghosh, "Importance of landing page and ways to improve it," in The Customize Windows, May 6, 2011, July 5, 2022, https://thecustomizewindows.com/2011/05/importance-of-landing-page-and-ways-to-improve-it/.

Source:The Customize Windows, JiMA.in

This website uses cookies. If you do not want to allow us to use cookies and/or non-personalized Ads, kindly clear browser cookies after closing this webpage.

Read Privacy Policy.

PC users can consult Corrine Chorney for Security.

Want to know more about us? Read Notability and Mentions & Our Setup.

Copyright © 2022 - The Customize Windows | dESIGNed by The Customize Windows

Copyright  · Privacy Policy  · Advertising Policy  · Terms of Service  · Refund Policy