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You are here:Home » Internal linking strategy for better SEO

By Abhishek Ghosh May 5, 2011 9:37 pm Updated on May 5, 2011

Internal linking strategy for better SEO

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Chances of getting external links are limited; unless you own a multi national company, you will never get thousands and thousands of links.

Even if you get thousands links despite being an individual person, most of them are nofollow link. So, internal linking can be employed to increase your page rank in search engine result. But if you think you will get millions of link in this way and leverage your position, you will be partially wrong. Google does not count after a certain number of links. That means, you can not increase your page rank only with internal linkings after a certain level.

People has calculated, that certain level is enough to quench our daily traffic thirst.

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This is why all webmasters and developers view the internal quality links as an excellent potential for SEO boost.

So, here is a guide for your internal linking strategy.

Fitted under the keyword phrases links are great for SEO, but might irritate  the readers. Links like “here”, ” we wrote earlier” are more clear and simple for readers, and more potentially clickable, but for optimization they are inefficient, and always remind us of the missed opportunities.

 

internal-linking-for-seo

 

Extensive system of internal linking enhances your site’s ranking and creates a more stable structure for the most important thing on your blog – its readers.

This is the key reason why multi authored blogs fails after a certain time versus single authored blog. In a single authored blog, the linking strategy can be deployed in an excellent way; simply because the author’s mind will easily calculate out which posts to link with the current article.

 

Anchor texts

 

This is probably the fifth time we are writing about anchor text. Anchor hyperlinks with keywords. Controversial to say whether to add target=”_blank” or not; that is open in new page or not.

Those links with keywords that can provoke readers to blog extradition may render a good service – it affects the relevance in a positive manner.

 

References

 

To create a link as a compromise would have been acceptable for the search engine optimization and fits well into the text. Internal links should not only be of seo-potential, but also clearly make out the readers, where they leads to. Achieving a balance is not easy. Do not use a particular pattern of key phrases, your link will be more likely to be clickable.

 

How many times and how frequently?

 

Ideally we think not more than 1-3 links in one post and with a 4-5 post gap. That is, do not create links without any reason. This post is unique among around 200 published post in this blog on SEO, nothing to link with.

 

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Abhishek Ghosh

About Abhishek Ghosh

Abhishek Ghosh is a Businessman, Surgeon, Author and Blogger. You can keep touch with him on Twitter - @AbhishekCTRL.

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