Alexa Rank : What is the significance of it?

Alexa Rank is one of the important markers of a website™s performance on Google search result. Therefore, Alexa Rank is understood to be the Gold standard for evaluating the value of a website.

What is this Alexa Rank?

In short, Alexa offers a browser plugin, which transmits user behavior and sets the rank accordingly. Alexa rank sites based on tracking information of users of its Alexa Toolbar for Internet Explorer, Firefox & Chrome and from integrated sidebar widget

. The more users who have installed such an Alexa toolbar visit your Web site will get better Alexa rank. The same happens when someone clicks Alexa Widget placed on the sidebar like we have.

A lower numerical value of Alexa Rank indicates a good position. Therefore number 1 is best.

Alexa Internet, Inc. is a California-based subsidiary company of Amazon.

How the websites are organized in Alexa

Alexa categorizes the websites in Main category and sub categories. For example; TheCustomizeWindows is placed in :

And within Windows 7 sub category it currently ranks 4th.

Higher Alexa rank?

In an Internet world that is chaotic from the ground up, many inexperienced Internet users welcome a guide,  however inaccurate, indicating the popularity of a site. Alexa rank is one of the determinants of a domain name’s value.

Other sides of Alexa Rank system

Some Black Hat SEO methods said to be exist still to show falsely better Alexa rank; which might not stay for long time.

The Alexa toolbar is regarded by many anti virus companies, such as Symantec and McAfee, as spyware. Symantec classifies the toolbar as trackware. McAfee classifies it as Adware, a Potentially Unwanted Program.

Compete is the major rival of Alexa now.

Conclusion

It is probably better to evaluate other factors, like number and quality of backlinks, Directory listing along with Alexa rank while evaluating the price of a domain.