If you look at any WordPress self Hosted blog on a relatively slower http request response time, using Google AdSense, you will notice that the Ads practically appears even before the image components of the blog is being loaded. The mystery behind this phenomenon is Google’s Cloud Computing Platform for Ad Serving. Unlike other smaller and bigger brands, Google is quite open about their various technologies, whether it is related to Cloud Computing or not. It is well known fact that Google’s Double Click Ad Server is one of the fastest Cloud Computing based Ad distribution server, another is AOL’s server.
Understanding the relationship of Cloud Computing and Ad Serving
Ad Serving is a CPU intense complex technology. Google has the most advanced Ad Serving Platform which is actually based on their own Cloud Computing platform. Most smaller brands can not serve the Ads so fast.
Advertisers offers through their account > Ad Serving system recognizes the most suitable field of the Advert > Ad codes are embedded in Publishers’ website > Proper Ad is served based on the website’s reputation and the user’s cookie.
All these happens within milliseconds. Because of Google’s advanced Cloud Computing technology, we view the Ads almost instantaneously, lot of CPU intense work is done properly by the Cloud Computing platform.
Why smaller Ad serving company fail to serve Ads faster even though they use Cloud Computing Platform
Most smaller companies, for obvious reason do not have own Cloud Computing platform to Serve the Ads. Some uses services like Amazon’s Cloud Computing platform. Basically a hybrid situation occurs as the calculations, allocating Ads are done from another server, which may or may not be a Cloud Computing platform.
Apart from Google Ads, can the Ad companies solve the issue without own Cloud Computing platform?
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Definitely yes. If a well performing Cloud Computing platform along with newer technologies like http caching is used Ad serving can be made faster.
My Advertiser’s Ads are very slow, can I speed it up anyway using Google’s Cloud Computing Platform?
Yes, you can use Google’s Cloud Computing Platform to speed up the Ad serving from third party Advertisers. You can use Google’s Double Click platform, choose which is suitable for you, which is actually based on Cloud Computing technology.
How faster Ad Serving through Cloud Computing Platform can increase the revenue and ROI?
If an Ad placed above the fold loads after the visitor has actually scrolled down, it will falsely decrease the CTR. Implementation of Cloud Computing has enabled the Advertisers to serve Ads faster.
