Confusing Ads and Sneaky Ads are not exactly the same things. Advertisement has set standards and there are also bad Ads which can make you fool. Quite obviously, we are talking about Confusing Ads and Sneaky Ads on the Internet. It is not possible for us to find Confusing Ads and Sneaky Ads from Newspapers or streets! We are running Advertisements and saying about Advertisements – are you getting confused ?
No. We are not saying against legit Ads. We need over $ 600 per month to run this website for free cost. Legit Ads are supplying that money. But there are Ads which are used by sub standard websites and cunning webmasters to make huge money. These are Confusing Ads and Sneaky Ads and are not approved by IAB like organization to be from any standard Advertising companies. These Confusing Ads, can be Sneaky Ads if they some how sell a not needed product by making you fearful or making false promises or more bad if they get installed on your computer and steal your data like a keylogger.
Understand why Confusing Ads or Sneaky Ads are used
Ads are for clicking. This is because we are using Ads from standard Advertisement companies like Google AdWords, Lake Quincy Media. Its a matter of fact we also use AdWords to promote. Take the example, I want product A. Its a legit product. Google or Lake Quincy Media will check whether the product is legit or not. They will charge me high if you click my Ads of product A advertised on example.com. This is a fair process. We can not ask as publishers to anyone to click our Ads directly (dangerously indirectly) simply because that webmaster if asks to click Ads, people might click happily and make money. But for the Ad to sell my product A will not get fulfilled. I will get fraud clicks and be charged very high without any real return of investment. Google AdWords does refunds money when they suspect the quality of click was some what bad. The Adjustment is also done through AdSense. I said about the fair business.
But take that, my product A is fraud product. I am selling an oil with a false promise that it will grow hair on bald head with 100% warranty. Obviously Google AdWords or Lake Quincy Media will never approve it to show. This is why to show Confusing Ads, those people have to use some other ways. This is how the story of Confusing Ads with sneaky nature begins.
More dangerous can be the Confusing Ads which as I said above can install malware.
Discovering Confusing Ads and Sneaky Ads
Ads are good way to tell an interested buyer about a good product. But you have to understand which is bad. Unfortunately there is no standard way that can discover Confusing Ads which are Sneaky. It is just a common sense that can judge a Confusing Ads to be Sneaky Ads. See the example :Advertisement
Got confused where is the problem ? see this :
The text and hyperlink inside the red box is actually an borderline product that is being promoted. Green box is the real text. It is trickily added by using hr class HTML code so that Google bot will not find the text. It will read from the green box. This is a perfect example of Confusing Ads as well as Sneaky Ads as it is saying a ‘recommendation’ that has questionable benefit like my example hair growing oil Product A.
Compare Sneaky Ads, Confusing Ads and Legit Ads :
Sneaky Ads looks usually like above. Confusing Ads blended nicely with text but not always sneaky. This is a legit Ad (Google AdSense / AdWords) and have Ad Choices logo :
It is a legit Google AdSense Ad, from a good blog but might confuse a basic user :
Ads by Google is written, so legally nothing wrong. The problem is – the font of the Ad text and post font is exactly the same. There is no legal or technical problem. Its among Confusing Ads but not among Sneaky Ads.
Its a moral question. A personal choice. Newspapers never fools with ads – all Ads has a good border.