Numerous technological advancements over the last few decades have changed and enhanced everyday life. From biometric authentication, such as facial recognition technology. Used to keep individual’s property free from trespassers and opportunists. To drones being used as surveillance tools by the authorities for security tasks such as border control.
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Not to mention mobiles, which are now the modern-day swiss army knife used to conduct an abundance of tasks from the palm of one’s hand. Enable people to pay for items with their phones. Video call friends and family, and play numerous exciting games online, including live casinos, virtual and augmented reality games. Technology has, in many ways, improved people’s lives for the better, from enhancing personal security to providing on-demand and exciting entertainment on all devices.
Online casinos are an excellent example of how technology has improved. Casinos were for years predominantly a land-based activity. But now, millions of people have and continue to access games such as slots, roulette, and poker online. The success and popularity of online casinos are akin to technological advancements, which have improved the security and experience of casinos online. Tech changes that have contributed to the prosperity of online casinos include:
- Advanced smartphones which are faster and easier to use.
- Wi-fi and high-speed internet enabling uninterrupted gaming.
- Gaming developers creating a variety of casino games in a range of themes to suit all interests.
- Video streaming allowing players to indulge in live casino gaming from any device.
- Various well-known payment providers facilitating encrypted transactions has made depositing and withdrawing money at online casinos safe and easy to do.
Among the upgrades and additions which have propelled the online casino market into a billion-dollar industry is the collection and interpretation of smart data, which is used to identify, profile and target individuals. And subsequently, create a personalized customer experience online for all.
Online Casinos and Smart Data Usage
An excellent marketing program is necessary for any business to thrive. Prominent online casinos have developed and harnessed the power of marketing to customers with the assistance of intelligent data.
It’s no secret that businesses online collect data about a person’s online activity and interpret said data to gauge what and how to present adverts and offers to specific customers that are too tempting to refuse. As soon as a player opens a casino account, the surveillance of a player’s activity begins. Online casinos use smart data to create player profiles. The collected includes:
- Age, gender, and location.
- A player’s win-to-loss ratio.
- Online presence data.
- Time spent on a game before moving on to other games.
- Time of day players like to visit an online casino.
- Bonuses and offers that intrigue and hook in customers.
- Length of time spent on a casino site.
- Most and least played games.
For those using reputable casino sites, players can rest-assure their data is collected, protected, and used ethically to enhance their gaming experience online.
How Do Online Casinos Use Smart Data
Online casino companies collect, store, analyze and create subsequent actions on each customer’s account to reflect an individual’s learned needs and wants.
Creating a personalized gaming experience is at the forefront of marketing strategies for big gaming companies wanting to attract and retain customers. Rather than attempting to master an entire demographic and group individuals together in terms of what marketing strategies a crowd is most responsive to. Personalizing notifications and offers for each customer with the assistance of smart data is, in most cases, more successful.
Smart Data and Online Casinos ROI
While collecting and analyzing data on each individual may seem time-consuming and costly for casino companies. It enables businesses to enhance their customer’s experience online and, in turn, encourage spending.
As such online casino businesses often find this marketing technique provides a significant return on investment. This is partially why the online casino industry to date is worth billions of dollars.
For example, data collected on a middle-aged dad in the US that enjoys unwinding by playing slots around 8 pm each night when the kids are asleep, presents an opportunity for a casino site to send an email or app notification to the customer at 7.30, with an offer to use-free spins on a new slot game the player is likely to enjoy. Offering free versions or bonuses and promotions to players is a common technique used by a variety of providers to encourage players to go play a casino game on the site.
A reminder and offer sent in anticipation of a customer’s usual online casino activity are much more likely to spark the customer’s interest and encourage them to indulge in the offer and games available. Moreover, a customer whose online needs and demands are being met is more likely to remain a loyal member of a casino brand.
Players Are Also Using Online Casino Data to Their Advantage
Online casinos are continually vying for customers’ attention. Which, to an extent, is advantageous for players.
The reason being, online casinos have discovered through smart data customers are responsive to raised odds of winning, bigger jackpot prizes, and of course, sign-up offers. Which gives players an edge in the online casino realm to pick and choose from a plethora of sites. Sites eager to personalize their user experience to each individual and draw them in with the best deals, odds, and games.
In conclusion, while online casinos successfully collect and use smart data to enhance and grow their businesses. As casinos continue to learn about their customers, they’ll keep creating new and exciting ways to attract and retain them with an enhanced gaming experience.