Instagram is the most popular social media platform today and there is no denying the fact. It has more than 500 million users daily and is preferred by users for its rich photos, videos, and stories. You can access IG from any device, be it from your PC, laptop, or smartphone. Therefore, if you have a website design business, why not make the most use of Instagram to promote your services.
Today, Instagram is not just about people posting selfies, but it has evolved as a powerful marketing tool to promote your business. Are you worried about how to use IG to take your web design startup to the next level? Fret not. Here are three time-tested tips to help you in your endeavour:
Focus on an appropriate theme
When it comes to Instagram content, you aim to educate, entertain, and motivate your followers. You can achieve your social media goal by focusing on a theme that builds user engagement. You need to create stellar IG content that your audience loves to see. The visuals must be appealing enough to make your followers come back to your business page for more awesome content.
When your followers know that they can snack on the content they like, they will start liking your Instagram posts, videos, stories, reels, and IGTV content. Successful brands on IG understand what snackable content is and you too must learn what it takes to boost your web design business on Instagram.
You need to delight and inspire your audiences. You can do so by creating great content. It could be anything like quotes, adages, photos, or videos. Use attractive backgrounds and share your posts regularly to pique audience interest and engagement.
Some brands managed to garner 10k followers in a matter of three months. That is why you need a theme to understand, who your audience is, what do they like, what content they would like to see, and things like that.
Decide on an Instagram theme by understanding the brand of humour your followers like, the structure of the post, and the problems of your audience.
Start uploading engaging content
If you do not post content daily, you will not gain many likes and followers. Initially, your posts may not look great, but with practice and research, you will figure out what kind of content resonates with your audience. You need to research a little on popular web designers on IG and learn what kind of posts they are creating. It will give you a fair idea of the content you need to create for more engagement and followers.
Instagram is a visual social media app, and therefore, you need to post images or videos related to website design. For instance, if you do not have a web design portfolio of your work, it is high time that you get busy with the same. It will make your IG content appealing and help you buy followers on Instagram.
Look for the right audience
When you have a website design agency, your job becomes a little tricky. The entrepreneurs, who have websites, individuals, and non-profit organizations have the requirement, come different niches, and live within diverse demographics. Now, each of them has different audiences and you need to understand them while reaching out to your prospective clients. You might be wondering how to impress varied audiences through your Instagram posts. Well, you need to include variety when it comes to your web design visuals that you have created for your targeted audience and clients. If you already have an established web design business and a portfolio of clients, things will become easy when it comes to content creation on Instagram. This is not the case when you have a startup. Then, even when you do not have too many clients, you can try the following things:
- Start with one specific niche, demographic that you prefer, and know you have the right skills. Develop your Instagram content based on this niche and you can diversify later when you have more clients to your credit.
- Whether you like traditional designs or advanced ones, this factor will determine your targeted audience. You may also look at the bigger picture and try to reach out to a wider audience base, which is more varied or diverse. It is a little tricky task and requires your Instagram posts, your paid ads, and your influencers to become more diverse. It means more time and effort on your Instagram posts to understand your audience, reach out to them, and turn them into your followers with time.
When you have a startup design agency or new to Instagram, you will prefer the first option. Once you have more IG followers and clients, you can think of broadening your reach.
Instagram is a visual site and you need to build connections and followers to promote your web design business. Follow these tips and tricks and you will succeed in your social media marketing goals.