The importance of good web content is undeniable. But, can a paraphrasing tool help with it?
Out of approximately 400 million active websites on the internet, only a few thousand ever rank on Google’s top results. The reason behind that is simple: the content is either not up to the mark, or it’s not original.
Today, we’ll talk about the role of paraphrasing tools in this matter. Can they help with website content? If so, how and when should you use them? To find the answers, let us dive in deeper.
What Does a Paraphrasing Tool Do?
A paraphrasing tool is a software that automatically generates a new text from an existing one by cutting out some words, phrases, or sentences. It is often used by writers to improve the quality of the content or remove plagiarism.
The primary core of most capable paraphrasing tools today is made up of AI’s various branches. This includes NLP and Machine Learning. So, when you insert text in a paraphrasing tool, NLP helps the other branches understand it thoroughly.
After that, the paraphrasing tool uses various AI algorithms to pick the best alternatives, such as synonyms, phrases, or terms to replace the ones in the original text. This takes less than a few seconds, but a paraphrasing tool works extensively in the background to make it all happen.
That’s why a paraphraser can also be used in different contexts, like improving readability and making your text more interesting.
When Should You Use a Paraphrasing Tool?
Paraphrasing is the act of restating someone else’s argument or statement in your own words. That’s why a paraphrasing tool can be used to avoid plagiarism and give the original author credit. But also to help you rewrite the original idea better.
So, you should use a paraphrasing tool when:
- You need to save time;
- Need to paraphrase efficiently;
- Need to remove plagiarism.
However, another key question is whether you should paraphrase or not. It depends on how closely related your writing is to the source and how much time you have for research. Suppose you are paraphrasing a source that is more distant from yours. In that case, it may be appropriate to use more citations throughout your text.
And it’s also important to make clear references at the points where you’re using the paraphrased text. But you need to use a tool to save time and efficiently rephrase the original author’s work.
How Does Paraphrasing Tool Help in Improving the Web Content?
The most important thing to understand here is that paraphrasing tools can help with content in multiple ways. In this section, we’ll explore six different ways a paraphrasing tool can assist in improving web content. So, let’s get started:
Change Sentences For Better Flow
The first thing any capable paraphrasing tool can do for you improves the content’s flow. What exactly is the content’s flow? In layman’s terms, flowing content is how well it’s written or formulated together. For instance, let’s look at this content side-by-side:
As you can see, the right-hand side content is rephrased by the paraphraser. But what makes it better?
- It merges words when needed;
- It uses simple words;
- It shortens the sentences.
As a result, the content is now much more readable than before. And that’s how paraphrasing tools can change sentences for better flow.
Improve Content’s Voice
The content’s voice is something that makes it stand out in particular niches. Granted, most of the internet content today is conversational. However, some websites or niches still require the content to be formal or in a smart voice/tone.
This image is an example of a paraphrasing tool changing the content’s voice by using the ‘Smart’ content mode. This shows us yet another example of the abilities of a paraphrasing tool and how it can elevate any website’s content efficiently.
Remove Plagiarism or Duplicity
Plagiarism or duplicity is the one major problem for all types of websites. According to statistics, around 30% or 1.5 billion pages on the internet have plagiarism in them. These are the same pages that never get any sort of higher rank in SERP.
If they do, they’re quickly taken down after plagiarism is detected. So, removing plagiarism is a key process for any web content creator. Here’s a principle process you should follow:
- Find plagiarism in your content;
- Rewrite plagiarized content using a paraphraser;
- Cite the original content’s source.
This will help you avoid plagiarism effectively while giving the original writer the dude credit.
Increase The Text’s Readability
Readable text is one of the key things to any website’s success. If your content is original and full of information, but it’s not readable, it won’t yield great results. Search engine crawlers like to read content that flows fluently.
That’s why readability is important, so you need to paraphrase the text that might seem difficult to peruse. Once again, using a paraphrasing tool can help you with that.
Provide Keyword Variation
Keyword variation is something that’s not easy to come by. Simply because it can be difficult to find keywords of similar nature. And paraphrasing gives you an edge in this regard too. But, paraphrasing the entire content takes time.
That’s another instance when paraphrasing tools can save your valuable time. In order to provide keyword variation in your web content, you can use a paraphrasing tool. By the time you’re done paraphrasing, you’ll see that you have various keyword variations without keyword stuffing.
Lastly, engagement of the text depends on how well the content addresses a particular audience. As mentioned before, each content voice can decide how it performs in a certain niche. But, what’s more important is the engagement of your text.
What makes content engaging is how easy it is to understand. So, readability and flow aside, it needs to use the right words to describe actions or topics. That’s why paraphrasing tools can achieve an objective goal by rewriting your content to increase engagement.
These are the six cases that tell us why a paraphrase tool can help improve any sort of web content. Therefore, use a tool that you can trust and paraphrase to achieve all these goals.