Articles by Dr. Abhishek Ghosh

This article is continuation of part VII. Today, emails are a company's communication medium. Whether internally with colleagues or externally with the customer - most correspondence nowadays takes place via e-mail. An email is a general-purpose tool. On the one hand, you can use corporate mail guidelines to write official e-mails in which you can use prefabricated signatures, fonts and greetings. … [Read more...]

This article is continuation of part VI. In the course of digitization, there is no chance of avoiding the topic of IT infrastructure. All technical applications, services or solutions are based on infrastructure. As a company, you have to decide how many resources you need and what you are willing to pay for them. The industry and the company's strategy play a major role here. The simplest … [Read more...]

This part is continuation of part IV. The e-marketplace is an electronic marketplace which, as a virtual platform, relies on the digital networking of market participants. The advantage of electronic marketplaces is that any participant can electronically "enter" an e-marketplace of their choice without actually having to leave the house. Entering the e-marketplace is not tied to any time limit, … [Read more...]

This part is continuation of part III. The electronic value chain is an extension of the Porter's value chain. Porter's value chain divides the various processes in the company into separate processes. The value chain can be divided into two large groups. On the one hand the main activities and on the other hand the support activities. As the name implies, the main activities are directly … [Read more...]