We are discussing about title tags again, especially since there is much importance to subtleties, you should consider.
The article title is most important among these 5 tips for best article
The title of a blog article is of course primarily thing.
The title of this article, 5 tips for best article titles and tips to correct common errors is chosen thoughtfully. For readers who visit the blog home page, the title is of course important, as this is what is read first, and readers often decide simply on the basis of the title, if they dedicate themselves to read the article in detail or not.
It also appears in Tag page, Archive pages, Category pages, Search result pages.
Add to this the fact that other blog and Web site operators are often depending on the article title a link back. And in social websites, portals, etc. the title is what is circulated. So, there is a strong function of the SEO article title.
Title and Title meta tag
One must distinguish between the title yet and Title HTML tag.
The title is the headline above an article.
The title tag in HTML code is within the page itself is not visible. But this example above appears in the browser toolbar and Google a lot of importance on the title, evaluates its keywords and use it like in the Google search results as a heading.
Since the title is usually the same as title tag, one can clearly see that the title has to fulfill many functions. Therefore, it may make sense with a WordPress plugin like Platinum SEO to separate title and HTML Title tag.
Title
This is more important for the human reader and should therefore have an appeal.
Title HTML tag
This is more meant for the search engines. How to title tag I have the Blog-Start series already given in.
5 tips for optimal blog post title
In order to address human blog visitors optimally, one should note the following 5 tips:
- Active
It often works very well if one uses active formulations and directly addresses the reader: “So you can double your earnings in one year” - Secrets
It is always fascinating to read about things you did not know before. A title like “5 professional secrets for customer acquisition” is very good. - Interesting
Generally you should make sure that the title is interesting and draws the attention. - Solutions
One would suggest, above all, solutions for problems that the readers might have to meet needs and to solve problems is one of the main incentives for the readers. - SEO
But of course one should also not let the title for the search engines entirely. Therefore, important keywords appear in the title.
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Errors in article titles
But there are errors those are commonly done and you should avoid them.
False expectations
One should under no circumstances arouse false expectations, which are then able to hold it in the article. A title like “10 tips guaranteed to make you millionaire within a week” is successful and many will click on it. But no one can guarantee this and therefore, the reader may be disappointed and probably the image of blogger will suffer. Generally, one should be careful with absolute statements.
Fixated SEO
A title should be optimized for SEO and readers. Those who focused too much on keywords; frighten many readers. Conversely, those who arouses the interest of the reader who gets this positive effects SEO (Backlinks, Retweets, Shares and likes)
Cheap headlines
It may be that the image of a company with its gimmicky headlines border are doing fine. An audience who would like to address things fairly in a serious manner, which should try to be interesting and to attract attention, do not access cheap headlines. Thus one can harm the whole blog.
Boring
The other extreme is boring headlines. As we said, people fly over the article title and scan them.
Title = Title tag
We think it is very important to specify the title and the title tag separately for search engines and readers each better. Whoever types of laziness only the title gives away the SEO potential.
