A blog is essentially a website that receives visitors who clicked and came to your blog through various ways and for varied reasons. Without understanding each of your visitors who come to read your blog, you can not customize and optimize your blog, your articles or the various internal links from your blog. It is important nonetheless to understand the different types of visitors. The monetization issue is still there to be taken into account according to your visitors. To do this, you should try to anticipate their needs and habits.
This type of visitors is probably the most difficult to define. We are labeling the term explorers to the users who arrived by chance on your blog without going through a particular search in Google but rather by navigating from site to site, blog by blog by following the various links they find interesting throughout their visit.
How to adapt to the Explorers: Explorers are not looking for anything but waiting to find a “good discovery,” it is important to make a good impression on two aspects. The first ensuring that they understand quickly the editorial line of your blog: the issues you cover, who you are, what you bring to your readers. Remember that during this visit, the browser may not know that it happens on a blog, it must make him understand as well. For example you can highlight sections of “best of” or “most read”. The second aspect is the graphic that needs to be pleasing to the eye (often the first criterion that visitors leave a site immediately). If an explorer understands what you are suggesting your sweats and he/she finds the easy navigation, you have a chance for him to be “a good discovery,” and you just might win a new visitor or even a loyal subscriber RSS (be sure to clearly display your RSS feeds)!
How to monetize from visits of Explorers: Explorers have the advantage of searching for interesting links that may help them discover new things. It does not necessarily take the time to read the links AdSense or textual links, but rather have their eyes drawn to graphic advertisements. The best format we think remaining is 125 Ã— 125 pixels , which is (if the banners are well thought out) real joke-clicks for those seeking new discoveries.
Visitors arriving at your blog from a Google search for example and researchers are much more focused than the previous one. These visitors have a very specific goal: to find the relevant information quickly. They have very little time to devote to a website, they are likely to leave quickly but can easily be a loyal audience if your content is precisely the information they sought for.
How to adapt to researchers: a good SEO is essential to attract such visitors. It is therefore important to implement what we can to improve SEO for your blog . Once on the blog, visitors should find this information quickly, as we said. A good initiative is to test the plugins which will highlight the key words searched by a visitor from a search engine. Another solution may be to install another plugin, again for WP, which will add to the page visited a list of links on your blog of interest to the visitor, is the principle of landing pages.
How to monetize the visits of researchers: researchers will quickly read your content to see if it matches their search. They are likely to click on the links related to widen their search. It may be interesting to promote the integration of textual links or AdSense into your content or in your articles. Another less immediate solution is to set up a custom search engine using Google Custom Search by example and to monetize with AdSense. Indeed, if a researcher finds your site interesting it may wish to search in there directly.
The community members or subscribers
The last main category of visitors of your blog is of course that meets your loyal visitors or subscribers. Already won, they know your blog, your style and habits. They will follow you every day by making you a visit or indirectly by following your RSS feed, subscribers are the type of visitors that we want, above all, show increased numbers.
Adapting to your subscribers: the members of your community are already loyal customers, we must rather encourage them to return as often as possible and help them discover alternative content. For example it is important to back their old items they have perhaps never read, highlight the themes of your blog, multiply the related links in your articles to your old items. The objective is to take advantage of their loyalty to increase the rate of page views per visitor.
How to monetize from your subscriber’s visits: the first solution is to provide advertiser-sponsored articles to reach your community of subscribers. These are not the visitors that pays you directly, but the community and audience they create are monetized indirectly. Accustomed to your graphics, links to your sponsors or banners, these visitors are seeking above all interesting content.
This is the reason why the professional forums does not show banner Advertisements to the registered members; instead they push intext Ads: those are more likely to be clicked “by chance”.
It may therefore be relevant to monetize that content through such systems of affiliation.