The web is full of themes for WordPress and some are really looks interesting. Accordingly, we are often tempted to change the theme or even to create a new. But is it really a good idea? Also, when do we really need to change the theme?
One of the strengths of a blog is its visual identity, at various passages, a visitor must remember that he has already past you. Showing him and your blog is relevant or even influential and therefore at the same time, interesting. But what happens if you change themes so radically? The visitor is disoriented and does not remember that he has visited this blog before. The same for your faithful readers who may be disturbed by too much change.
That is why when you switch themes, you must be very careful not to provoke a brutal change. The secret is to make a smooth well keep the same graphic so that if a visitor has already passed, although the design has changed, he reminds the blog is on identifying elements such as color graphics highlights , logo, font, header etc.
Be careful also not to change too often not otherwise your readers will be completely lost, a little change from time to time but all in moderation! Of course there are exceptions, changing theme a little more often on a personal blog for example is not really annoying and not even give a little more personality to the blog and it is quite nice to discover a new theme each time, proving that change can often be sympathetic but not for a professional blog.
In conclusion, changing theme is not an easy work to do, nothing should be left aside or you could lose visits. Now you make sense of things and above all, ask yourself especially the question, “Is it really necessary to change the theme?” Often the answer is no.
When you do need to change the theme:
- The theme was applied on 2003 (i.e. when WordPress was first released) and you are writing about modern things like Fashion, latest gadgets etc.
- You are losing traffic for unknown reason and you know the theme looks shaggy.
- You need a better branding, because your competitor is using the same theme and getting more traffic now.
- The theme is very slow to load with hundreds of graphical parts.
- Your mind is saying the change will create a huge boost, either SEO-wise or by visual appeal.
- The current theme has hundred of xHTML errors according to W3C and your site is not getting crawled easily.
- The theme is not supported by upcoming or newly released WordPress version.
This is not obviously the complete list. If you have some more points, please add through your comments.