Google Trends and Correlate : tools to measure the value of Keyword

What is Google Trends?

Google Trends is a free service provided by Google Inc., it is based on Google Search. Google Trends shows how often a particular keyword or keyphrase has been used to search to the total search-volume across various regions of the world.

Though, Google Insight seems to be very useful, the graphical representation of the trend of a Keyword or Keyphrase can be effectively measured by using this tool.

Here is the link to Google Trends official page.

Why Google Trends is important when there is Google Insights?

Certain Keywords or search-terms (better to be used this) has momentary value; like, if you search with “Windows 8” in Google Trends, you will  understand there is a peak now, obviously, it will fall predictably.

On the other hand, if you search with “gold” ; or “bullion” in Google Trends; you will notice a steady, but less searched traffic trend.

This is very important to create a valuable blog. For Windows 8 related blogs, ROI now will be better than that of a blog about Gold or Bullion, but; Gold or Bullion blog will ensure a steady traffic for at least next 6 years.

You will find very useful information in this official blog of Google about Google Trends and Correlate. Though, it about Google Correlate more than Google Trend, it will be helpful, in our honest opinion.

Google Hot Trends

Google Hot Trends is an additional special feature to Google Trends. Google Hot Trends uses same principle that of Google Trends and displays the top 20 search-terms of the past one hour in the United States. Google hot Trends can be installed as an iGoogle Gadget too.

Google Trends for Websites

Google Trends for Websites is another nice tool. You can compare the traffic of competitor’s website (some what like Alexa) using this Google Trends for Websites. Major problem with Google Trends for websites, compared to Alexa traffic rank or Compete is, it needs a huge traffic to show the result. So, Google Trends for websites is not useful for the majority.

What is Google Correlate?

Google Correlate is a tool from Google labs;  Google Correlate finds search patterns which correspond with real-world trends.

For example, if we search with Google Trends in Google Correlate, we will get the following graph with r=0.9189 :

By using this tool, we got two important related keywords:

Correlated with Google Trends

• google trend
• search trends

So, while writing about Google Trends, we have to use google trend, search trends like keywords; that might help in good positioning.