Basically the term Link Popularity means Links to a particular websites from other websites. Let us digg a bit more about Link Popularity in this article.
Why Link Popularity is so important?
Basically the term Link Popularity means Links to a particular websites from other websites. Let us digg a bit more about Link Popularity in this article.
More your site is linked from other websites, it is the better. Firstly, you can get visitors by following these links directly.
Secondly, a hyperlink to any website is the shortest way for Google crawlers to scan that particular webpage. Then what is the “longest way” ? Sitemap. Obviously, it takes time for Google (hours to months, depends on the website’s profile). That is why people spams with a deep link (full url of a page, not the homepage).
Who spams can be a question as well as a bit off-topic from article on Link popularity itself. In brief, two kinds of websites are promoted via spamming in the hope of increasing Link Popularity. First, who have content farm like websites; second, good website with a less popular page.
Thirdly, Google understands, how reliable is the website from this Link Popularity.
Methods for increasing Link Popularity
Good practices to increase Link Popularity:
- Directory listings: Open Directory Project or Better known as DMOZ is free and anyone can submit their website, next is Yahoo’s directory (paid). Google’s own Directory is almost like ODP listings, but not exactly the same. There is no way to submit to Google’s Directory itself. There is no other Important web Directory. Do not waste your time or money behind thousands of directories to increase Link Popularity. If Google detects you are trying to “fraud” by showing falsely increased Link Popularity, it will be the end.
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- Forum signature linking to get Link Popularity. Check the robots.txt of the forum if they are using Disallow for user profiles. If not, you can use the user profile and get Link Popularity.
- Blog comments : Good to get Link Popularity from newbies blog. A seasoned webmaster will Disallow comments from the Robots.txt.
- Reciprocal link : for example, look our footer. Corrine’s Security Garden and TheCustomizeWindows is reciprocally linked. Reciprocal has less value in Link Popularity.
Malpractices to increase Link Popularity:
- Spamming
- URL cloacking
- Link Purchase
Since Google is able to recognize these links and know that they are easy to do, its influence on the ranking is relatively low.
More points on Link Popularity
- A link to give any positive affect on ranking again, can take 3-6 months.
- On page SEO is important to negotiate less Link Popularity. Google loves good, updated and unique content.
