Low CPC AdSense : how to increase CPC and why we get low CPC

Previously, we discussed on Google AdSense High CPC Keywords. This time, another interesting topic on how to fight the low CPC Adsense earnings and despite quality control of Google Adwords, why we get these low CPC AdSense performance.   Google AdSense officially very openly says about their revenue sharing. Almost all webmasters think about these low CPC AdSense units and try to get rid off the poor earnings generated by these low CPC AdSense performance.

 

Low CPC AdSense : Why we get them?

 

Not all advertisers can pay or bid for more. If you notice carefully, you will see the high CPC usually comes around the working hours, where as the low CPC AdSense performance is observed during the rest of the day. Also, you might have noticed that we get low CPC AdSense performance during the weekends.

 

CPC depends on many parameters as we already wrote on the article on High CPC AdSense Keywords. If your website or blog do not really have good amount of Google Search Engine Traffic, it is most likely to yield these low CPC AdSense performance.

Another factor is seasonal change. A blog or website on winter clothing will get low CPC AdSense clicks throughout the summer.

Last factor is, if you use all the three AdSense Units, there might be a chance to get low CPC AdSense performance.

 

Low CPC AdSense : Is there any way to get rid of these Low CPC AdSense Ads?

 

If you can alter the factors which are yielding these low CPC AdSense performance, definitely you might get benefit. You can not change the summer to winter in the above example! But, you can limit the number of units so that Google AdSense do not need to fill with low CPC AdSense “filler Ads”.

One thing we should understand, Google AdSense “deliberately” will not push these low CPC AdSense Ads. Simply, because they will get less money too!

Other factor is the sizes of the Ads. It is said that, the standard Ad sizes yields maximum revenue.

Try to allow all kinds of Ad formats. It is the CTR that gets increased by using only text Ad units, not the CPC. Allow Google Adbot to decide what to show; that is, keep it as default.

The last point is, some says that using Ads within <div> property can rule out these Low CPC AdSense units.

 

We hope with these points, you can get rid off Low CPC AdSense ads.