Search Engine Traffic : Understanding the importance of SEO

In many articles in this blog we have stressed the importance SEO for generating organic search engine traffic to our website, as these search engine traffic has more chances to win do a particular action. Which actually can be expressed as conversion rate : either buying your product or clicking your advertisement. Today, we’ll discuss how we can generate the organic traffic from search engine to our blog or website.

Is organic Search Engine Traffic is the key to success?

Previously, we wrote an article related to whether organic Search Engine Traffic is the Key to success. You’ll get the answer partially there as different website or blog has different requirements, it varies, can not be generalized truly.

How we can get the organic Search Engine Traffic more

We can generate organic Search Engine Traffic to our site can be classified into 2 types:

Free organic Search Engine Traffic: This organic Search Engine Traffic is generated through search engines. That is, all those who access our site after a search, for example in Google. Obviously, we all will want to increase this free traffic! That is where SEO plays the major role.
Without Search Engine Optimization, one can not expect to get good amount of Search Engine Traffic from Google (or other) search engine result page. In brief, we have to give importance to:

• SEO of the text, just like this text is a SEO optimized text targeted for higher search engine ranking.Onpage SEO, which includes SEO of the Text, but not limited to. You sidebar, comments, footer etc part of your blog is actually becoming the part of the “on page SEO”, is not it?
• Off Site SEO, through Back link strategy and Link Baiting. This is very important part to get a good rank in Google Search Engine Result page, thereby more chance to get Search Engine Traffic.

Paid organic Search Engine Traffic: Actually not “organic Search Engine Traffic”, but this traffic will come from Google Search Engine Result Page, that is by clicking your Google AdWords Advertisements. They have the habit of clicking the Advertisements, as a corollary, more chance of higher conversion rate.