Those who runs vBulletin forum and uses vBSEO are well aware that there is a function to track the outgoing Traffic including clicks on links and Ads.
Understanding how Google Analytics can be used to measure the Outgoing Traffic
Previously, we have written a basic guide on how to use Google Analytics, you can view Top Exit Pages and thereby you can have an rough estimate about the Outgoing Traffic, but the data will be insignificant as Analytics code, in the way is intended to use can not measure the behavior of Outgoing Traffic like clicks on links or Ads.
Here is the screenshot from vBSEO panel where the Outgoing Traffic and Clicks Measurement option with Google Analytics can be seen:
How to use this feature to measure the Outgoing Traffic
If you already have installed on our web site from Google Analytics, you only have to do the following to nicely track the behavior of Outgoing Traffic:
Further improving the ways to track Outgoing Traffic with analytics
To measure the number of downloads, you can use see this page.
Warning for the usage of these scripts to measure Outgoing Traffic
These Outgoing Traffic scripts are good for bigger sites like communities, for small blogs with low volume of traffic, these can alter the Google Analytics reporting.