• Home
  • Archive
  • Tools
  • Contact Us

The Customize Windows

Technology Journal

  • Cloud Computing
  • Computer
  • Digital Photography
  • Windows 7
  • Archive
  • Cloud Computing
  • Virtualization
  • Computer and Internet
  • Digital Photography
  • Android
  • Sysadmin
  • Electronics
  • Big Data
  • Virtualization
  • Downloads
  • Web Development
  • Apple
  • Android
Advertisement
You are here:Home » Promotion of an e-commerce website you own

By Abhishek Ghosh May 26, 2013 3:36 pm Updated on June 15, 2021

Promotion of an e-commerce website you own

Advertisement

Promotion of an e-commerce website can benefit from many general strategies of Web marketing. This means that many of the general principles of promotion of an e-commerce website that apply to promote a generic website, can also be applied to promote your e-commerce project. For example, if we want to evaluate some of the most common strategies, we can see a generic guide introduction to the principles of marketing, like this. In addition to these tips, generally, still it worthy to summarize the most important strategies for your own business, promotion of an e-commerce website for one particular website can not practical without personal consultation by an expert, best by a panel of experts.

 

Promotion of an e-commerce : Search Engine Optimization (SEO)

 

The SEO or the practice of Search Engine Optimization, is a popular concept now. All those who work on the Web probably know of we are speaking about. In some cases the implementation of a good plan SEO is very complicated matter. Let us try to summarize the main points, explaining how in reality it is a fairly simple concept.

When we publish a web page, even if you do not point out to any search engine, after a while, this will be achieved by the so-called search engine robots. These are programs that scan the webpage so as to identify the keywords that characterize it. For example, if we sell novels, most likely the words “novel, fiction, book” will be considered as significant keywords of your page, as it will be recognized as recurring and dominant than the other words.

Advertisement

---

When this happens we say that the page has been indexed. The practical effect of indexing is that, when a user writes one of the words “novel, fiction, book” into the search engine, the page will appear in our search results. Another aspect concerns the popularity (or rank) of the page. Consider two online stores that sell both books, so most likely both will be indexed to the words “novel, fiction, book”. This means that both stores will be between the results of a search that contains one of these words. But what store will appear first in the search results page? The answer is: it appears before the store’s most popular or the one with a higher rank. We understand that it is not enough to be indexed, but it is equally important to obtain a high score rank. To increase the page rank we can adopt two main strategies.

 

  1. Adding meaningful content to the page. Staying in the case of books, that does not mean trivially repeat the word “novel” a few dozen times on the page, because the robots are smart enough to know when a keyword is used to increase the abundance of its recurrence. If we want our keywords are recognized as valid we have to insert meaningful content, i.e. by repeating the keywords in the description of the product, or the answers to the users, in the pages of presentation, in the promotion, in the articles like blogs, etc.
  2. Obtain a greater number of links to your site. With the increase of links pointing to our page consequently increases the rank of the same. It is therefore important to remember to add a link to your e-commerce site as often as possible : signature of the mail, printed advertising material, signs of the responses to blogs, etc. Strategies of this type fall within the Web marketing general, as already mentioned in the opening part The optimization of SEO is an activity quite simple, but it consumes a lot of time and resources.

 

It is for this reason that it is often convenient to rely on a service provided by experts in the field : not because it is impossible to “do it yourself”, but rather because it worth it. I do know I am more intelligent to get a good link if I work for this website. But it is not possible for me to waste time behind finding the ways, implementation etc. In that time, I can write an article. Knowing the basics of SEO has importance – for small personal non-profit website, we can do it ourselves. The results that an expert is able to obtain result within 2-3 days of work which could cost us a few weeks by buying and reading some e-books. If you’re using any of the top eCommerce website builders, it’s an extra plus to your site as this online tool has already SEO friendly feature.

 

Promotion of an e-commerce : Pay Per Click Campaigns and Google AdWords

 

The Pay Per Click campaigns are a very affordable way to promote your website. One of the most popular is AdWords from Google. The concept is simple: instead of paying for advertising in fixed rate, we are asked to pay only when users are actually clicking on our advertisements or when they are re-directed to our site.

In this way, for example, if our advertising would be displayed from 1000 users per day, but only 10 of these came by clicking on advertising, we would be charged only 10 clicks plus some minimal extra for other things if set. Apparently you might think that the system allows to make themselves known to the public with a minimum spend. In fact, a lot depends on what keywords we want to associate our advertising. For example, AdWords ads are displayed as advertising as a result of research conducted on Google. After the user has entered the keyword research, in addition to the normal results of AdWords ads are displayed.

Promotion-of-an-e-commerce

 

Promotion of an e-commerce : Promotion with social networks Ads

 

Depending on the type of products offered to the public we must choose the most appropriate social network. The options are many: if we consider only the most popular channels we can choose between Facebook, Google+, Twitter, LinkedIn, etc.. In fact, the list is very long, but with a little research could discover the social network that does just the job. In some cases, a social network less popular, but more relevant to the type of our products could be a winning choice compared to a social network of a general nature.

In case of Facebook, LinkedIn; we can use Ads on those specific Social networks to increase engagement, like increase likes Naturally by promoting. Do not ‘buy’ Likes, Followers etc. as it is proven to be bad in long term, instead use official Ads.

 

Tagged With e commerce , promotion of e-commerce website , apple promotion e-commerce
Facebook Twitter Pinterest

Abhishek Ghosh

About Abhishek Ghosh

Abhishek Ghosh is a Businessman, Surgeon, Author and Blogger. You can keep touch with him on Twitter - @AbhishekCTRL.

Here’s what we’ve got for you which might like :

Articles Related to Promotion of an e-commerce website you own

  • Create a Google friendly website

    This question often arises: how to be better placed in search results on Google? The answer is simple: either pay or work hard!

  • Confusing Ads and Sneaky Ads : Beware as Internet User

    Confusing Ads and Sneaky Ads are not exactly the same things. Advertisement has set standards and there are also bad Ads which can make you fool.

  • 6 Tips for Starting up Your Own E-commerce Business

    E-commerce is slowly starting to replace the high street; the transition is palpable. It is simply much easier and more convenient to buy online; whether that’s furniture or clothes, electronics or utensils. If you are an aspiring entrepreneur, then you are probably hoping to capitalize on this trend and establish your own e-commerce company. Of […]

  • Influence of Digitalization on Marketing : Part V

    In the previous part of Influence of Digitalization on Marketing (Part IV), under the “Digitalization in the field of marketing” sub-header we discussed about the components of Marketing mix i.e. Product policy, Pricing policy, Communication policy and Distribution policy. In this part, we will discuss about the Marketing Channels. In marketing, the attention, interest, desire, […]

performing a search on this website can help you. Also, we have YouTube Videos.

Take The Conversation Further ...

We'd love to know your thoughts on this article.
Meet the Author over on Twitter to join the conversation right now!

If you want to Advertise on our Article or want a Sponsored Article, you are invited to Contact us.

Contact Us

Subscribe To Our Free Newsletter

Get new posts by email:

Please Confirm the Subscription When Approval Email Will Arrive in Your Email Inbox as Second Step.

Search this website…

 

Popular Articles

Our Homepage is best place to find popular articles!

Here Are Some Good to Read Articles :

  • Cloud Computing Service Models
  • What is Cloud Computing?
  • Cloud Computing and Social Networks in Mobile Space
  • ARM Processor Architecture
  • What Camera Mode to Choose
  • Indispensable MySQL queries for custom fields in WordPress
  • Windows 7 Speech Recognition Scripting Related Tutorials

Social Networks

  • Pinterest (24.3K Followers)
  • Twitter (5.8k Followers)
  • Facebook (5.7k Followers)
  • LinkedIn (3.7k Followers)
  • YouTube (1.3k Followers)
  • GitHub (Repository)
  • GitHub (Gists)
Looking to publish sponsored article on our website?

Contact us

Recent Posts

  • How to Restrict Certain Posts or Categories In WordPress by CountryJune 6, 2023
  • Influence of Digitization on Procurement : Part 1June 6, 2023
  • How We Can Show Apple Icon, Windows Logo on Website TextJune 5, 2023
  • What is Google Bard? How it WorksJune 5, 2023
  • How to Create a PHP Installer Script to Create Tables in MySQL DatabaseJune 4, 2023
PC users can consult Corrine Chorney for Security.

Want to know more about us?

Read Notability and Mentions & Our Setup.

Copyright © 2023 - The Customize Windows | dESIGNed by The Customize Windows

Copyright  · Privacy Policy  · Advertising Policy  · Terms of Service  · Refund Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT