Exciting news from the cloud market has been a pleasure to us up to the last year. Lots of new data centers and innovative services showing up that the theme is set firmly for the Cloud Market, the Hunger Games Are Over Now. Although the cloud market has developed more slowly; however, an adoption rate of nearly 75 percent clearly shown an upwards adoption rate. That has two resilient reasons – the providers definitively dressed the needs and requirements of their potential target customers and at the same time, more and more new users will jumped on the cloud train. Snowden Effect, gave a solid hit, a bigger proportion of the Enterprise market, who were suspicious before about Cloud Security; became more conservative.
Cloud market 2015 : The Seller’s Market Focus
The cloud provider will be allowed to enjoy over large audiences from the new customers in 2015. For the specific reason, majority of the providers has strategically positioned the data centers, to enable the local customers to physically store their data and to meet the requirements of the current situation and Laws.
The biggest step by US suppliers is done by Amazon Web Services. Amazon has strategically positioned in the center of Europe, thus also increasing the attraction of the customers from neighboring countries. In technical terms, including the reduction of latency, it involves a non-negligible step. Addressing the needs of enterprise services such as AWS Directory Service, AWS Cloud Trail, AWS Config, AWS Key Management Service or AWS CloudHSM show that Amazon has evolved from a startup enabler towards a true alternative for the companies. Improvements are for hybrid cloud features, specially to expect at the application level, because of a pure public cloud approach, assumably is not going not to build the future.
Microsoft’s cloud-first strategy decreased. Microsoft has the advantage to support all operating models. In addition to the Azure public cloud are hosted models such as cloud OS and Azure Partner Network Pack and private cloud solutions, such as Windows Server, System Center Pack or Azure ready that can end in a hybrid scenario for the companies.
Rackspace began last year with a Managed Cloud Services to change the focus of public IaaS and on its strength – to reflect the “Fanatical Support”. However, after Shellshock and introduction of new CEO, new set of employees; Rackspace lost few thousands of loyal clients. Constant rebooting of the clusters made a section of the clients irritated followed by a too costly new business model, made their market towards a loss.