According to news from Gartner, many companies will lose their market positions for digital incompetence over the next few years. It is the prediction of the future of technological solutions to represent one of the key points for business success. Cloud Computing will penetrate more business over the next five years. Here are the strengths which will push the cloud from today to 2020. The face of cloud and IT services is changing rapidly and will continue to change over the next 5 years. Companies will have to answer the questions they need to maintain their marketplace, taking into account these changes.
On a Summit, Gartner’s Vice President confirmed this – The cloud market is changing and this change has to be exploited by companies in their favour. Cloud technologies are used for a wide array of purposes, including data analysis, backup, archiving, and providing software in SaaS (Software as a Service) mode. For these reasons cloud computing is experiencing a growing popularity year by year.
The Strengths of Cloud Computing in The Near Future
According to Gartner, both cloud computing will become more and more a product or rather a hybrid type IT solution in future. By 2017, 75% of IT companies will have a bivalent model – on the one hand, they are aimed at maintaining quality in services, on the other hand they are invited to innovate and look for new, more efficient and efficient solutions.
According to Gartner, digital incompetence will cause one quarter of organizations to lose their market position. The Internet of Things (IoT) will be the driver that will move the business and future technology changes. This aspect will also change the centrality of cloud computing and its solutions that will increasingly be needed to respond to market changes.
The most important thing about cloud computing is not technology, the true centrality is represented by the customer. Internet and mobile have changed the level of consumer power. Increasingly, the customer has already sought information about the product before buying it. Cloud services should aim to increase customer experience and identify new ways to retain the pool of customers already acquired.
Technology is changing the competitive forces and moving product success to the new customer experience innovations.
Each interaction and relationship has a weight. Innovative companies that want to break with the past to grow need to invest in new organizational structures, training and developing new action plans. Gartner’s warning is clear- to push the business, business leaders have to understand the impact that market forces have on sales strategies in the future ecosystem.