With the acquisition of Tableau, SaaS pioneer Salesforce continues to expand its cloud ecosystem. Tableau has more than 86,000 customers, including enterprise customers such as Verizon, Netflix. Users should be able to use the tools of the analytics and visualization specialist to evaluate their customer data better and more efficiently.
For Salesforce, it is the largest acquisition in the company’s history. Software as a Service pioneer (SaaS) engulfing data visualization specialist Tableau for $ 15.7 billion is big matter. Tableau helps to see and understand data, and Salesforce helps to retain and understand customers. The acquisition would bring together two critical platforms that each customer needs to understand their world. SalesForce management relies on Tableau to provide a consistent and powerful view of all customer data.
Illustration is from Geekwire.
The direction of the Salesforce executives is clear. The SaaS provider wants to play a bigger role in the digital transformation of its customers. Businesses of all sizes and industries are changing their business processes, according to Salesforce Management. Customers and data are the focus of these changes. For some time, Salesforce has been working to give its customers the most consistent view possible of their customer data. In September 2018, a new solution was introduced. Users should thus be able to link and manage their customer data stored in the cloud systems more easily. Application or department specific silos with customer data could be broken up and create uniform customer profiles. It will enable the companies to redefine the customer experience by networking service, marketing, commerce, and more.
In addition to integration, customer data analysis plays an important role in Salesforce’s product strategy. The cloud specialist has been developing “Einstein” since 2016 on its own artificial intelligence (AI) platform. Salesforce users should get more efficient tools to analyze their customer data. The latest acquisition is aimed in the same direction. With Tableau and Einstein together, Salesforce will provide a smart and intuitive analytics and visualization platform for every department and user in the user enterprise.