Deductions due to invalid clicks by Google AdSense is a serious headache for many webmasters. There are many articles written by different bloggers with different suggestions to fix it. Rather than offering a straightforward fix, in this article, we want to discuss a practical win-win option. As you know, more than 50% deduction for invalid clicks is alarming and Google will not think much to ban your AdSense account. You can read the last paragraph on this webpage (“Stopping invalid activity at the source”):
It is written :
If, on the other hand, a publisher seems to be generating
invalid traffic by accident, we may only suspend their account
until they fix the problem. Repeat offenders and deliberate
abusers may have their accounts disabled and find themselves
banned from using our ad platforms.
In easy language, Google AdSense simply will not care about their moral to ban your AdSense account since they have a regular supply of new publishers. Different blogs have described different methods to reduce the number of invalid clicks which includes using WordPress plugins that are designed to reduce invalid clicks, using third-party services like Ezoic, avoid using auto ads etc.
If Google AdSense is not your major source of earning (which is the correct approach to operate a blog efficiently) then we can tell you easy fixes which may decrease your AdSense earning but also decrease of getting banned. The system of Google AdSense is completely automatic and by nature, it is inclined to attract AdWords users. Nothing naturally is in your favour. You have to become defensive to fight against getting banned. There are two ways to become defensive :
- Taking the shelter of some ad optimization service such as Ezoic (we have nothing to do with Ezoic).
- Stopping auto ads and significantly decreasing the number of AdSense ad unit
The first way is near headache-free since Ezoic like service takes care of everything, even they can directly handle Google AdSense team. But that is not the viable way if your website has a significantly higher amount of earning from affiliate and sponsored posts. Stepping towards Ezoic like services is a good option for websites whose content lack a demand market. When your website has some value, with an imaginary breakdown of earnings like below in a month :
- Sponsored posts : $3000
- Affiliate network : $2000
- Google AdSense : $200
… then it means Google AdSense is not that important to your website’s future but you should try to protect your Google AdSense account. In that case, use one or two Google AdSense ad units at least for a month to test the percentage of deductions from invalid clicks. If the deduction becomes lower, keep the ad unit at the same position else change the location to decrease invalid clicks to 5% or lesser. Remember that a website with a fewer number of PPC ads loads faster. Various metrics of Google search is not also favourable towards the AdSense users.
If you are using Google AdSense for more than 5 years then you do not know so little that you will do genuine fraudulent activities to increase click. Many activities of the users may increase the “invalid traffic” including using VPN, landing from various social networks and search engines, and using Tor. You can find a lot of ways to increase your earning and reduce dependency on Google AdSense.
2021 is not for investing time behind “how to increase AdSense earning”, this is the time to think about content marketing service, sponsored posts, influencer service and affiliate marketing.