• Home
  • Archive
  • Tools
  • Contact Us

The Customize Windows

Technology Journal

  • Cloud Computing
  • Computer
  • Digital Photography
  • Windows 7
  • Archive
  • Cloud Computing
  • Virtualization
  • Computer and Internet
  • Digital Photography
  • Android
  • Sysadmin
  • Electronics
  • Big Data
  • Virtualization
  • Downloads
  • Web Development
  • Apple
  • Android
Advertisement
You are here: Home » Why Google AMP is Bad for Your Site

By Abhishek Ghosh September 18, 2021 7:32 pm Updated on September 18, 2021

Why Google AMP is Bad for Your Site

Advertisement

Google AMP is harmful for your branding and customer acquisition. Making the website faster (within a permissible budget) for the mobile devices is a completely different topic from “Google AMP”. Possibly you have heard that from Jun 2021 Google has stopped prioritising Accelerated Mobile Pages (AMP) format in its Top News carousel. There was one US antitrust complaint against Google, which has shown that the claim “to improve the speed with AMP” was false from the beginning.

The all the new attempts by Google is for increasing ad revenue. Google’s ad revenue is not falling sharply but the growth is not satisfactory. This is because of the diversification of advertisements. Today, the number of blogs has significantly increased, there are enough social networks. With the increasing penetration of mobile devices and a faster internet connection, the way people search for information is changing. Google’s main tool of trade still today is Google search. Various studies have shown that a good number of advanced users prefer Bing. AMP was launched in October 2015. Content marketing was nascent at that time. But Google had a fair idea about the future.

It does not mean that Google is dead. Unlike Google+, Picasa, or any other services closed by Google, it will take a significant time for Google to close. Companies like AOL, IBM do not get closed by their direct customer interaction get decreased. So, Google is remaining at least as a search engine. And Google AMP probably will be continued for some years till Google close the service.

Advertisement

---

Why Google AMP is Bad for Your Site

 

Why You Should Avoid Google AMP

 

  1. Instead of redirecting users to an optimized version hosted on your server, Google serves a snapshot of the page from their cache. This means your server donates the traffic towards Google’s server.
  2. Google still inject a toolbar at the top to encourage the users to get back to Google search results. This means your original site face more difficulty in gaining a customer. In this way, Google is using your content to entertain the readers.
  3. There is no new technology in Google AMP. You can also create a mobile version of your website that loads quite fast from CDN.
  4. It is difficult to get rid off Google AMP once you have opted for it.
  5. Too many peoples are complaining of a fall in mobile traffic and ad revenue.
  6. You should always offer the visitor the chance to contact you.
  7. I have heard that AMP even strip off the hyperlinks.
  8. AMP kills your web design and branding

These are good resources to read :

Vim
1
2
3
4
https://www.theregister.com/2021/06/28/google_amp_core_web_vitals/
https://techtldr.com/google-may-be-stealing-your-mobile-traffic/
https://medium.com/@danbuben/why-amp-is-bad-for-your-site-and-for-the-web-e4d060a4ff31
https://tutanota.com/blog/posts/amp-email-bad-idea/

Definitely, within your allotted budget, you should try to make your website faster. But do not make Google your boss. Today, attracting traffic via different search engines and social networks became easy than it was in 2010.

Tagged With why is google amp bad

This Article Has Been Shared 122 Times!

Facebook Twitter Pinterest

Abhishek Ghosh

About Abhishek Ghosh

Abhishek Ghosh is a Businessman, Surgeon, Author and Blogger. You can keep touch with him on Twitter - @AbhishekCTRL.

Here’s what we’ve got for you which might like :

Articles Related to Why Google AMP is Bad for Your Site

  • HTTP/2 Server Push : Nginx & WordPress

    Here is a Clear, Easy Guide on HTTP/2 Server Push. Nginx & WordPress is Commonly used Combination For HTTPS on Cloud to Dedicated Servers.

  • Install, Configure PyFilter to Control Illegitimate SSH Login Attempts

    There are various intrusion prevention software available to prevent brute-force attacks. Here is How to Install, Configure PyFilter to Control Illegitimate SSH Login Attempts.

  • How to Install Gradle on Ubuntu 18.04 (Build Automation Toolset)

    Gradle is a Build Automation Toolset, Often Used to Install BigData Tools Related to Hadoop. Here is How to Install Gradle on Ubuntu 18.04 on Cloud Server.

  • Ubuntu Server 18.04 WordPress Installation Bash Script (Beta)

    Here is Ubuntu Server 18.04 WordPress Installation Bash Script As Beta Version. We Are Using Percona MySQL, Ondrej’s PHP, Ondrej’s Apache2.

  • Install Jupyter Notebook and TensorFlow On Ubuntu 18.04 Server

    Here is How To Install Jupyter Notebook and TensorFlow On Ubuntu 18.04 Server. It is probably easy to install Anaconda for Python packages.

Additionally, performing a search on this website can help you. Also, we have YouTube Videos.

Take The Conversation Further ...

We'd love to know your thoughts on this article.
Meet the Author over on Twitter to join the conversation right now!

If you want to Advertise on our Article or want a Sponsored Article, you are invited to Contact us.

Contact Us

Subscribe To Our Free Newsletter

Get new posts by email:

Please Confirm the Subscription When Approval Email Will Arrive in Your Email Inbox as Second Step.

Search this website…

 

Popular Articles

Our Homepage is best place to find popular articles!

Here Are Some Good to Read Articles :

  • Cloud Computing Service Models
  • What is Cloud Computing?
  • Cloud Computing and Social Networks in Mobile Space
  • ARM Processor Architecture
  • What Camera Mode to Choose
  • Indispensable MySQL queries for custom fields in WordPress
  • Windows 7 Speech Recognition Scripting Related Tutorials

Social Networks

  • Pinterest (24.3K Followers)
  • Twitter (5.8k Followers)
  • Facebook (5.7k Followers)
  • LinkedIn (3.7k Followers)
  • YouTube (1.3k Followers)
  • GitHub (Repository)
  • GitHub (Gists)
Looking to publish sponsored article on our website?

Contact us

Recent Posts

  • Online Dating: How to Find Your Match March 20, 2023
  • Web Design Cookbook: Logo March 19, 2023
  • How Starlink Internet Works March 17, 2023
  • The Importance of a Camera Tracking System in Virtual Production March 15, 2023
  • Understanding the Key Differences between Docker and OpenVZ March 14, 2023

About This Article

Cite this article as: Abhishek Ghosh, "Why Google AMP is Bad for Your Site," in The Customize Windows, September 18, 2021, March 20, 2023, https://thecustomizewindows.com/2021/09/why-google-amp-is-bad-for-your-site/.

Source:The Customize Windows, JiMA.in

PC users can consult Corrine Chorney for Security.

Want to know more about us? Read Notability and Mentions & Our Setup.

Copyright © 2023 - The Customize Windows | dESIGNed by The Customize Windows

Copyright  · Privacy Policy  · Advertising Policy  · Terms of Service  · Refund Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT