A media kit for a blog bundles press releases, information about the website, feature, scope, traffic, authority etc for the advertisers. The digital press kit may also provide image, audio and video material in addition to the text. For example, a company’s press kit may contain background text about the history, information about the current facts and business figures, press information about the products created by the company and suitable photo material. In an earlier publication, we have discussed about Sponsored Posts. To charge $250 to $900 per sponsored article, you need to demonstrate :
- You are a real person
- You have some real friends on various social networks
- Your website’s authority is genuine
- You are serious about your blog
- Some brands already chosen your service
- Your invoicing, billing follow acceptable standard
Commonly, many of the sponsoring brands directly contact via the website’s email address. Maybe you have created a textual description of your service, but without a media kit, you can not highlight the positive points of your blog. There are already articles on this internet about media from eminent bloggers including Darren Rowse:
This article is about “How to Create a Media Kit for Blog Sponsored Posts” and we will keep it short diving in two sub-headers – (i) text and (ii) graphics
How to Create the Text for a Media Kit
Your produced PDFs also can be used for marketing and SEO. There are a lot of websites that will not mind keeping your PDF on their server. That means, apart from your main goal, you will probably want some backlinks towards your website. It also means that you need a plan for the landing pages. The easiest web pages to link from your Media Kit PDFs are:
- Home page
- Contact us page
- Advertisement details webpage
You may write a Word file for these points :
- Blog profile: Describe your blog, define your the values, describe your blog content etc.
- Blog target audience: Who are your target is the most important parameter for the potential sponsors.
- Blog traffic: Obviously the traffic is a motivator for the advertiser.
- Blog authority and followers: You should explain how much the other’s give importance to your blog, which includes the mentions, interviews etc. Do not forget to mention the number of RSS subscribers, and number of email newsletter subscribers etc.
- Explain the SEO credibility: A website may attain quite high DA just by running some blackhat tricks. Explaining the few major backlinks may add a credibility to your blog. Of course, try to mention the parameters calculated by SEMrush and Moz. You should also mention the traffic breakdown by Google Analytics.
- Advertising options/rates: What advertising options you offer which may include your bundled service details.
- Your policy: You may not allow negotiation, you may add a discount for 2+ orders etc. These policies must be clear and should not do injustice to the innocent clients.
- Writing/style guideline: If you accept text content written by the others, you should have a guideline.
- Contact details: Include all the contact details.
How to Create the Graphics and PDF for a Media Kit
This part is most easy and most discussed allover the internet. Honestly, you can just use Microsoft Word or PowerPoint to create basic PDF. Tools are not big matter but your skills are. If you can use Adobe Photoshop or Adobe InDesign, that is great. You may use Canava. You must have these graphical material in the media kit:
- A photo of you
- Your blog logo
- A screenshot of your blog’s home page
- A screenshot of Google analytics
- A screenshot from SEMRush
A media kit is not a demo of graphical skills!
Many of the older blogs have different graphical styles of the different social networks. For example, YouTube and LinkedIn headers do not match with the blog. Fix these minor issues before jumping towards a media kit. Do some stealth shopping of your own. You will great some hundred free templates of media kit on this internet. These are a couple of useful articles to complete your journey: