Will you support sponsored article for our electronic product? That is common regular emails. Common reply from our support – Yes. Here are our terms. But our support fails to make believe that crowd – we deliver a digital service which has taxes, costs behind production. Some starts to bargain – “will you decrease this feature to decrease fees?”. Of course, there is a good segment of serious marketers. They are understandably from companies.
We are not saying that, all who contact us are that unwanted mob. The thing we want to say – this condition of facing the odd mob is for one reason, the company named Google. Sponsored Articles Are Not Grey. It is Google Who Once Tried to Make Grey For AdWords Business For Link Selling En-Mass. Dofollow links normally given from Free Software development projects – it does not made WordPress to whoever bad. It is normal to encourage who is contributing. Indeed, probably there should be no “nofollow” on whole web like on streets none control which banner not to look. All of us know what Google like companies are after Edward Snowden revelations. Google’s basic invading spying tendency with search, satellites definitely one day will reveal more malicious supply of data. Google themselves has or had affiliate businesses for their low quality products. To sell Google Cloud, Google uses their AdWords actually free of cost and charges others whatever. Is not it unfair business policy when Google search become competitor of cloud computing companies with Google Cloud? Wikipedia is Holy to Google so that they can place to make them occupy one higher SERP. End result is higher paying by IT companies behind AdWords and resulting higher end cost. So, essentially the customers are paying Google. In This Article, We Will discuss Practical Aspects of Sponsored Articles on Technology Blogs.
Matters Needed To Know For Sponsored Articles on Technology Blogs
None is slave in Google’s kingdom. Kindly get rid of Google’s proprietary thoughts and think in Free Software Foundations way.
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You can get a free dofollow link from GitHub. IBM gets lot of links from GitHub for their products, list of things like “Awesome Big Data”. You can get lot of dofollow links from Free Software development. We want to convey a professionalism in the matters of Sponsored Article. Even in international games, name of the sponsors are written on bodies of cars to wearings.
There are “article submission sites”, “PBN” for SEO who accepts somehow written article by others and publish for a fees. Their origin is Google’s way of thought. Backlinking works without warranty – it does not matter whether dofollow or nofollow. Those kind of sites better to avoid by serious businesses. They are come and go, has no warranty of stay. They are in Google’s way – Google enslaved them. They are really bad and Google whatever give clause, a human can understand a junk website within few minutes. That process needs no computer algorithm.
A real good article or guide with media kits on genuine blog always will have an impact. No normal standard blog will allow “sponsored article” at cheap price. It does not matter what are “SEO factors” are (again, it is Google’s way of thought and has no long term promise), there is a production cost, question of quality.
Bloggers, on the other hand should not convey a misleading information to their readers. A sponsored article web-page may use all Ad units of the sponsoring company or may have a graphics with their name. If an electronic project is sponsored, there are many ways to convey the matter of payment. Does a hoarding writes “sponsored”? It is obvious that without money none will give that place.
Now, about dofollow link in the article. It is Google’s command that sponsored article should not have dofollow link. Google not said that their AdWords will not receive money to promote that article. The meaning should be obvious – all of us somehow fallen in Google’s kingdom like Alexander The Great intruded countries. All of us has to pay a “tax” to the king. So, matter of total work of a sponsored article definitely need discussion of both parties for marketing purpose and long term consequences. I said pathetic strategy – one sponsored article with big good graphics with illustration of product if promoted with AdWords targeting low CPC sites, that makes Google working.
Sponsored Article is not going to be a cheap option. If going to be cheap, that site unlikely to last longer. What we want to say – the article should not become for a link. That is Google injected wrong thought. After 20 years, whether technology will have value of dofollow link we do not know. But good graphics, custom videos do have long term return for branding.
Google AdWords Vs Sponsored Articles on Technology Blogs
Sponsored articles on good blogs with media kits of course better for long term. That is the basic reason of Google’s anger, reason why Google run towards designing to supply dev kits. From 3 units Google AdWords suck far higher money in 10 years with lowest CPC. Google AdWords can never give warranty of conversion of a human to client. Google AdWords promise to give higher conversion rate to business like selling flowers. That is not fact, it is for selling their product named AdWords. Sponsored article on websites or via good media agencies have freebie media promotions and long term support. Google AdWords has a temporary effect with a targeted Ads. It is definitely one good tool. With an Ad on search result page, it is possible to override SERP. But, paying in that way not practical for long-term exposure. The matter is quality of the product. Bing Ads, Pinterest Ads, Twitter ads, Facebook ads – all works in the some way. Sponsored article in good quality blog will cost higher. Not everything suits to all business, all kind of budget.
Our site’s budget is lower for promotions, we can not carry the cost of sponsored article on others blog. That is not practical. Blog itself has no ROI.
First Trust on Traditional Advertisements
If you fear Google – Richard Stallman’s firing against Google malicious codes resulted in loss of sponsorship of Free Software Foundation. It was obvious – Richard Stallman listed Google as dangerous company, why they’ll sponsor? But Richard Stallman actually became more bigger than the money Google would donate if he remained silent. Society unfortunately have non-abiding wealthy & poor of Alexender like Kings. None ever had good luck but essentially they remain in mind with a love with Alexander fails to gain.
No business born to feed Google’s hunger just because they has mobile operating system named Android and a search. Before you trying Sponsored Article, have you tried traditional means of promotions? Like handbills, newspaper ads, radio ads? Human lives in real life, few use internet, only few use e-commerce sites to buy products. When you are marketer, your target is branding and attracting new customers. One dofollow link actually bears very low probability of that conversion. You should read article on Moz on sponsored article.
Forget Google’s Spywares – What Your Client Should Have For a Sponsored Article on Our Site?
At higher end, if you sponsor a DIY electronic project, that will cost over $1000. Obviously we will publish that project on all websites including indestructible, Hackster with your client’s name in videos, photograph, circuit design etc. Are you getting astonished? Why, you are a thief or what that hackers will dislike you for sponsoring project? If you sponsor us for matters like coding a WordPress Plugin, benefit is higher. You will get link from WordPress plugin repository too. Yes dofollow, not abiding Google aka Alexander’s proprietary rules. Cost will go like DIY electronic project.
You can see – how Libre Hardware & Software communities can help you more to magnify your promoting business than Google alone can do? But you also can see the moral of doing correct works. Google search will automatically rank if project gets highlighted on other sites.
No, we can not promote if your client’s name is listed by Richard Stallman. So, no Google, Microsoft, Uber etc.
Tagged With Practical aspects of sponsorship