On our website, we frequently discuss page speed-related technical matters since our website is related to software development. A couple of readers got terrified after learning the cost of CacheFly and Fastly in our earlier articles.
SEO-optimized content and backlink are the most important factor for a higher rank in any search engine result page. Previously in an article, we pointed out the fact – Bing and Yahoo! do not bring less traffic to any site. You should give importance to the statements from them as well. However, any serious site should load within a reasonable time.
Is not page loading speed a search ranking factor?
Yes, it is. But if a webpage has no significant content and there is less number of good backlinks then Google will not give any importance to that webpage. Page loading speed is more related to faster crawling. If a webpage with excellent content and backlink takes 30 seconds to load, it not going to rank reasonably well. Page loading speed has an important but the basic things of SEO are more important.
In which thing we should invest more?
It is not costly to implement a few tricks to improve the page loading speed, particularly if you are using an entry-level cloud server, an entry-level CDN and WordPress. WP Super Cache, for example, is a free WordPress plugin which improves the page loading speed by many seconds. There are zillions of good blogs on the internet which will give you ideas on how to improve the page loading speed.
If you can load your website within 5-6 seconds with AdSense units, then your site performance is not closest to bad. We suggest keeping the time within 3-3.5 seconds. Improving it to load within 2 seconds is not easy and generally, we discuss the costlier options to reach that goal. There are many well-known blogs with AdSense units which take more than 6 seconds to load. AdSense units, without modification, waste a huge time and make all the parameters worse.
Page loading speed is a confirmed ranking factor for Google search engine result pages. For this reason, you must keep an eye on the parameters of Google Search Console points. Your effort to improve the page loading speed and design should be as professional as possible within your budget. Textual content, illustration and backlinks can cover the minor delay in page loading.
The reason to give importance to page loading speed is to deliver a pleasant effect to the readers. Try to give importance to the suggestions by PageSpeed Insights instead of raw speed. Parameters such as “Time to First Byte (TTFB)” measured by Google is an important parameter.